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Marketing Communications - Messages and Creativity

London Business Training & Consulting
Course summary
1 day
535 GBP excl. VAT
Professional Training
Next available date: 26/11/2019 - London
Course Dates
London
26/11/2019  
535 GBP
28/04/2020  
535 GBP
25/08/2020  
535 GBP
15/12/2020  
535 GBP

Course description

Marketing Communications – Messages and Creativity

Upon completion of this course, you will be able to understand:

  • The importance and characteristics of source credibility.
  • Different ways messages can be constructed.
  • Various ways in which advertising appeals can be presented.
  • How informational and transformational motives can be used as tactical tools in a communications plan.
  • The role of creativity and how the creative processes managed.
  • How message framing, storytelling and user-generated content are used in marketing communications.

Suitability - Who should attend?

  • Chief Communications Officers
  • Marketing and communications directors, managers, executives and staff.
  • Those who wish to understand how brands create communications and engage audiences in brand conversations.
  • Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders.
  • Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.

Outcome / Qualification etc.

A Certificate of Attendance from London Business Training & Consulting is issued on course completion.

Training Course Content

Messages and Creativity

  • Message source
  • Structural elements in a message
  • Message appeals
  • Advertising tactics
  • The creative process
  • Message framing
  • Storytelling
  • User-generated content (UGC)
  • Sourcing content

About provider

London Business Training & Consulting

London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consulting service provider. We cater to both individual and organisational clients from all over the world. Our vision is to meet the business and management...


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Contact info

London Business Training & Consulting

One Lyric Square
W6 0NB London

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www.lbtc.co.uk

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