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Marketing Communications - Sponsorship

London Business Training & Consulting
Course summary
1 day
525 GBP excl. VAT
Open / Scheduled
Next available date: 20/11/2019 - London
Course Dates
London
20/11/2019  
525 GBP
22/04/2020  
525 GBP
19/08/2020  
525 GBP
09/12/2020  
525 GBP

Course description

Marketing Communications – Sponsorship

Upon completion of this course, you will be able to understand:

  • How sponsorship activities have developed and the main characteristics of these forms of communications.
  • Reasons for the use of sponsorship and the types of objectives that might be set.
  • How sponsorship might work.
  • The variety and different forms of sponsorship activities.
  • Reasons why sponsorship has become an important part of the communications mix.

Suitability - Who should attend?

  • Chief Communications Officers
  • Marketing and communications directors, managers, executives and staff.
  • Those who wish to understand how brands create communications and engage audiences in brand conversations.
  • Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders.
  • Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.

Outcome / Qualification etc.

A Certificate of Attendance from London Business Training & Consulting is issued on course completion.

Training Course Content

Sponsorship

  • The growth and development of sponsorship
  • Sponsorship objectives
  • How sponsorship might work
  • Types of sponsorship
  • The role of sponsorship in the communications mix

About provider

London Business Training & Consulting

London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consulting service provider. We cater to both individual and organisational clients from all over the world. Our vision is to meet the business and management...


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Contact info

London Business Training & Consulting

One Lyric Square
W6 0NB London

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www.lbtc.co.uk

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