Professional Negotiating Skills

Leadership Development Ltd
Course summary
2 days
525 - 895 GBP excl. VAT
London, Online courses
Next available date: Enquire for details - Online courses
Professional Training

Course description

Professional Negotiating Skills - 2 day course in commercial negotiation - Live virtual training

Negotiation skills are crucial not just because much of modern business depends on formulating mutually acceptable agreements, but because these agreements are a determining factor when it comes to a business' overall profitability.

This two day Professional Negotiating Skills course is designed precisely to give delegates the knowledge and skills necessary to secure win-win outcomes in commercial negotiations without making too many concessions or giving too much away for free. With a strong focus on the concept of 'both move', the training course teaches delegates to:

  • Develop an in-depth understanding of negotiation and how to prepare for negotiations
  • Distinguish between negotiation tactics (i.e. to address a price challenge) and structure
  • Secure business without sacrificing margin

A series of role-plays will also allow participants to experience the ins and outs of negotiation from the perspective of both parties.

Suitability - Who should attend?

This Professional Negotiating Skills course has been designed for salespeople, but is also suitable for sales managers, key account executives or any other figure involved in negotiating win-win outcomes.

The course is delivered online via Zoom. Each day is split into separate sessions with breaks at scheduled intervals. 

Training Course Content

Course content includes:

  • What makes for good negotiation skills - how to handle the trade off between getting what you want and getting along with people
  • How to use the LDL 12 step planning guide to prepare for a negotiation
  • The 11 laws of bargaining - don’t give concessions, trade them; how to make a conditional offer; how to handle deadlock; The importance of aspiration levels
  • How to determine your negotiable variables - ALL the variables in and around the deal can be used to improve it
  • How to solve the dilemma of where to open - how high, how firm, how soon
  • Tactics and countermeasures - how to handle ‘I like your proposal but this is all I’ve got’, ‘Take it or leave it’, ‘Is that negotiable’ and many more
  • How to use the 5 step negotiating structure: Prepare, Open, Explore, Bargain, Close/Agree
  • Negotiating styles - how to use the language of partnership
  • How deadlines and pressure affect the outcome
  • How to recognise the sources of power
  • Negotiate to satisfy - how to get what you want while leaving the other party satisfied with the outcome


The cost of this course is £895 + VAT.

In-house & bespoke training

LDL can also deliver this course in-house at a location of your choice, or develop a bespoke programme to suit your particular organisational or departmental needs.

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Get Inspired! Watch the Video

Aspiration levels are fundamental to any negotiation. In this short video by LDL’s Robin Fielder, you will learn why they are important and be given some examples to illustrate the point. Snippet content from the LDL Professional Negotiation Skills course.

About provider

LDL Leadership Development

Leadership Development Ltd (LDL) is a leading international provider of training in leadership, management, sales and negotiation for professionals at all levels across an organisation, from front-line staff to senior managers. With over 30 years of experience in the sector,...

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Contact info

Leadership Development Ltd

495 Fulham Road
SW6 1HH London

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Average rating 4.9

Based on 21 reviews.

SH, Consultant
Very interactive, good case studies, and able to detect my own weaknesses through role playing. Good course structure with emphasis on learning by doing: theory was delivered via working it out for yourself. The whole course has helped me to better understand the process of negotiation.
AK, Business Development Manager
Great programme for creating/harvesting new ideas and processes for negotiating whether that is with clients or internally. Gives a good way to structure and prepare for negotiations which might be challenging.
AJ, Applications Engineer, Instron
Very practical, lots of examples and energy. It was a small group so very focused. Good pace and amount of detail. Excellent.
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Case Study
LDL Case Study

Read about how LDL brought the Carphone Warehouse together to retain managers and help employees live its new values.

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Negotiation Training
How to Tell if Your Client’s Price Challenge is a Ploy

One of the most effective tactics available to buyers is the price challenge. It is very simple to use, and can be very effective.

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