HOME
 

Digital Marketing Diploma (CPD Certified) Online Training Course

Learning247
Course summary
39 GBP excl. VAT
English
Online courses
Next available date: Enquire for more information - Online courses
Professional Training

Course description

Course Description

Have you ever wondered what is behind all of those online advertisements that seem to be popping up on our screens? Or perhaps, you have questioned whether there is a viable career behind such efforts. Digital Marketing is one of the fastest growing industries today.

This course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising. Set through a series of 10 modules, this course aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing, to its rules and regulations.

Introduction to the Digital Marketing Course

Using an online platform, this course on digital marketing can be completed anywhere you are, further proving the power of the digital age. The course modules will take you through a range of concepts, which will help you to understand how the industry works, while also enabling you to put these theories into action.

Each module has been designed to build off the previous one, making it easy to follow and develop your understanding of the material. By the end of the course, you will have a working knowledge of concepts such as search engine optimization (SEO), web analytics, and a number of other online marketing strategies. It will also introduce digital marketing on the whole, which aims to give you a full overview of the industry, before delving into each module. Aside from just the theoretical aspects of digital marketing, each module includes activities which test your understanding of the course material, while also allowing you to think critically about each concept.

What you will learn

Over the duration of this course a number of topics will be looked at, which will provide you with a comprehensive understanding of digital marketing. This course will cover the following topics, which will include a breakdown of the basic concepts, as well as how each functions within the overarching theme of digital marketing:

  • Search Engine Optimisation (SEO) and Marketing (SEM)
  • Pay-per-click advertising
  • Digital display advertising
  • Website development
  • Email and mobile marketing
  • Social media marketing
  • Online public relations
  • Web analytics
  • How to plan a digital marketing campaign

Benefits of the course

There are a number of benefits, which include:

    • A comprehensive, easy-to-understand look at the topics concerning digital marketing
    • Material focused on the UK, while also touching on global aspects
    • End of module activities and a final test which are designed to expand your overall understanding and put what you've learned into action
    • Can be completed anywhere with an internet connection.
    • Gaining relevant knowledge about an ever-growing industry, which will provide you with practical skills for the workforce.

    Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 10 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don't pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 15 hours to complete in total, plus an additional 30 minutes for the end of course test.

    Course Content

          • Module 1: Introduction to Digital Marketing
          • Module 2: Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM)
          • Module 3: Websites and Web Design
          • Module 4: Digital Display Advertising
          • Module 5: Email and Mobile Marketing
          • Module 6: Social Media Marketing
          • Module 7: Online Public Relations
          • Module 8: Web Analytics
          • Module 9: Planning a Digital Marketing Campaign
          • Module 10 : Digital Marketing Regulations

                Course Detail

                • Course Access: Lifetime
                • Exams Included: Yes
                • Compatibility: All major devices and browsers
                Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.

                About provider

                Learning247

                Learning247 

                As one of the market-leaders in distance-learning and self-study multimedia-based training, Learning247 provides the most cost-effective route to enable you to update and improve upon your skills; and all without the massive prices that are regularly seen throughout the training...


                Read more and show all courses with this provider

                Request info

                Fill out your details to find out more about Digital Marketing Diploma (CPD Certified) Online Training Course.

                  Contact the provider

                  Get more information

                  Register your interest

                Contact info

                Learning247

                61 Caroline Street
                B3 1UF Birmingham

                 Show phone number

                Request information

                Find out more about this Digital Marketing Diploma (CPD Certified) Online Training Course course - simply fill out your details:

                U.K. L&D Report: 2018 - Benchmark Your Workplace Learning Strategy

                Are you curious about the L&D strategies of some of the U.K.'s top companies?

                Find out what they're up to in findcourses.co.uk's second annual U.K. L&D Report!

                uk-ld-report-2019

                Learn more

                Find a course for you!

                  Read the course
                 summary on this page

                 Fill in your details and Request information

                 Receive all the info you need

                Find more courses here