Google Analytics Online Training Course

Course summary
Professional Training
59 GBP excl. VAT
Online courses
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Online courses
59 GBP
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Course description

Course Description

This Course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion and will have an extremely well-rounded knowledge base with this software. Remember, being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

Example Training Video (Not From This Course)

Course Content

Module 1: Introduction to Google Analytics
  • 1.1 Intro Definitions Pt 1
  • 1.2 Intro Definitions Pt 2
  • 1.3 How Google Analytics Works
Module 2: Fundamentals of Google Analytics
  • 2.1 Build Analytics Infrastructure
  • 2.2 Setting Up Conversion Data
  • 2.3 Input New Users
  • 2.4 Setting Up Conversion Data
  • 2.5 Examine Extra Points
Module 3: Basics of Google Anayltics
  • 3.1 Basic Features
  • 3.2 Dashboard
  • 3.3 Shortcuts
  • 3.4 Adding a Dashboard
  • 3.5 Sharing Reports
  • 3.6 Alerts
  • 3.7 Realtime Analytics
  • 3.8 Standard Reports
  • 3.9 Views2
Module 4: Reports in Google Analytics
  • 4.1 Acquisitions Intro
  • 4.2 All Traffic Acquisitions
  • 4.3 Acquisitions Overview
  • 4.4 Acquisition Channels
  • 4.5 Cross Development
  • 4.6 All Referrals
  • 4.7 Campaign
  • 4.8 Keywords
  • 4.9 Social
  • 4.10 Webmaster Tools
Module 5: Behavioral Reports
  • 5.1 Behavioral Reports Intro
  • 5.2 Dimensions
  • 5.3 Content Drilldown
  • 5.4 Landing Pages
  • 5.5 Exist Pages
  • 5.6 Events
  • 5.7 Event Flow Report
  • 5.8 Working with Events
  • 5.9 Site Search Report
  • 5.10 Working Site Report
  • 5.11 Site Search 2
  • 5.12 Site Search 3
  • 5.13 Behavior Flow Report
  • 5.14 Site Speed
  • 5.15 Using Site Speed Search
  • 5.16 Page Timings
  • 5.17 Speed Suggestions
  • 5.18 User Timing Adsense
  • 5.19 Experiments
  • 5.20 Inpage Analytics
Module 6: Audience
  • 6.1 Audience Reports
  • 6.2 Location Report
  • 6.3 Language
  • 6.4 Behavior
  • 6.5 Frequency Recency
  • 6.6 Engagement Report
  • 6.7 Technology Reports
  • 6.8 Mobile Reporting
  • 6.9 Demographic Report
  • 6.10 Interests
  • 6.11 Visitor Flow Chart
Module 7: Conversions
  • 7.1 Intro
  • 7.2 Funnel Visualization
  • 7.3 Goal Flow Report
  • 7.4 Reverse Goal Path
  • 7.5 Goal URLs
  • 7.6 Ecommerce Reports
  • 7.7 Product Performance Reports
  • 7.8 Transactions Report
  • 7.9 Time to Purchase Report
  • 7.10 Multi-channels Funnels Report
  • 7.11 Assisted Conversion Report
  • 7.12 Top Conversion Paths Report
  • 7.13 Time, Log & Path Length Report
  • 7.14 Attribution Report & Model Comparison Tool
  • 7.15 Conclusion

LEARN365 Courses Include 12 Months Unlimited Online Access to:

Expert Instructor-Led Training: Learn 365 uses only the industry's finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7.

Visual Demonstrations & Multimedia Presentations: Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. Learn 365 always focuses on real world scenarios and skill-set development.

Quizzes & Exam Simulators: Learn 365's custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding. This will allow you to gauge your effectiveness before moving to the next module in your course. Learn 365 courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam.

Social Learning & Networking: Learn 365 has designed a world class Learning Management System (LMS). This system allows you to interact and collaborate with other students and Learn 365 employees, form study groups, engage in discussions in our NOW@ Forums, rate and like different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features.

Flash Cards & Educational Games: IT online learning knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high.

Navigation and Controls: Learn 365's self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule.

Certificate of Completion: Upon completion of your training course, you will receive a Certificate of completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment.

Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.

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As one of the market-leaders in distance-learning and self-study multimedia-based training, Learning247 provides the most cost-effective route to enable you to update and improve upon your skills; and all without the massive prices that are regularly seen throughout the training...

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