Digital Marketing Foundation

LIT Flexible Learning
Course summary
Online courses
Next available date: Contact for information - Online courses
Professional Training

Course description

Outcome / Qualification etc.


Having a good marketing strategy could make a huge difference to the number of people that you are able to engage and introduce to your organisation and the products and services that it provides. It is an essential part of any business and can be approached in a number of ways, depending on the target audience that you are trying to reach.

The Digital Marketing Foundation package contains all the courses that you will need to start a rewarding and lucrative career in the field of Digital Marketing. Since this bundle is aimed at individuals with little or no experience in digital marketing, students will start by learning the basics of social media marketing and, as their studies progress, will become apt at marketing their products and services in an ever-expanding online environment.

The comprehensive industry recognised Google Analytics course will teach you how a digital marketer monitors traffic and customer behaviour on behalf of a company to help them decide on their marketing strategies and improve conversion rates.

Upon completion of the courses you will sit the SDM Foundation certificate exam which is included within the course price.

Courses Syllabus

This comprehensive study package gives you unlimited access to the courses for 1 year.

  • Basics of Marketing with Social Media
  • Facebook 101 - Intro to Facebook Marketing
  • Facebook 201 - Advertising and Monetising
  • Google Analytics
  • LinkedIn
  • Marketing Tools and Tips for Success
  • Marketing with Google+ and YouTube
  • Pinterest
  • Reddit
  • Tumblr
  • Twitter

Where should I start?

The Basics of Marketing with Social Media course is the perfect introduction to the courses contained in the New to Digital Marketing bundle. It will teach students how to set up accounts for their organisations on social media and how to fully utilise different social media sites when marketing their company.

Prospective careers with the Digital Marketing Foundation Course Package

The New to Digital Marketing course bundle is suited for anyone looking to work in any of the following roles:

  • Digital Marketer
  • SEO Specialist
  • Online Marketing Manager
  • Assistant Digital Marketer
  • SEO Executive
  • PPC Specialist
  • Digital Marketing Manager
  • Social Media Marketing Manager

About provider

LIT Flexible Learning

Flexible Learning at LIT offers opportunities to those who wish to pursue personal and career development goals through the potential of education. LIT’s Flexible Learning Department provides training, continued professional development and education programmes to individuals and industry....

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LIT Flexible Learning

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V94 EC5T Limerick

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