Professional Diploma in Digital Selling

Overview of this Professional Diploma in Digital Selling Course

What you will learn

Selling has changed significantly from the days of traditional methods and strategies. As we move further into the digital age, selling has had to adapt to a different type of customer and new tools and techniques need to be implemented in order to stay on top of the game of selling.

The Professional Diploma in Digital Selling, offered by the leader in sales and marketing certification – the Digital Marketing Institute, aims to teach both aspiring and seasoned sellers the importance of staying current and how this is achievable in the field of digital selling whilst providing them with the tools and practices to do so.

Every syllabus in this course has been validated by the Syllabus Advisory Council. The council is made up of members from well-known digital corporations that include Twitter, eBay and Microsoft.

Validate your skills

During the Professional Diploma in Digital Marketing course, students will be taught the essential skills and knowledge needed to enhance their digital marketing careers, or to start a successful career as a digital marketer.

During this course, you will learn the following:

• Targeting and tracking a marketing campaign
• Using social media as a digital marketing platform
• Gain an understanding of the value of digital marketing
• What is PPC (Pay Per Click) and how do I use it effectively?
• Implement an online reporting structure for your organisation
• How to create an engaging and effective email marketing campaign
• Integrate digital marketing into your organisations overall marketing strategy

Professional Diploma in Digital Selling Course Assessment

The Professional Diploma in Digital Selling course has one exam associated with it. Upon passing this exam, you will be awarded with your Professional Diploma in Digital Selling. Grading of the exam is done by the Digital Marketing Institute (DMI).

Career Path Opportunities

The DMI Professional Diploma in Digital Selling course is suited for anyone looking to work in any of the following roles:

• Sales Representative
• Account Manager
• Relationship Manager
• Digital Sales Assistant
• Sales Manager
• Sales Strategist
• Business Development Executive

Professional Diploma in Digital Selling Online Course Curriculum

• Introduction to Digital Selling
• Digital Research
• Sales Enablement
• CRM
• Social Content
• Digital Sales Messaging
• Engagement
• Social Account Management
• Digital Sales Leadership
• Integration & Strategy