Professional Diploma in Search Marketing

Overview of this Professional Diploma In Search Marketing Course

What you will learn

The DMI Professional Diploma in Search Marketing will help you to increase the visibility of your brand and teach you how to convert search engine traffic with a strong focus on SEO (Search Engine Optimisation). You will be taught how to create, manage and implement advanced search marketing techniques and strategies with the use of AdWords and PPC, as well as display and remarketing techniques.

Upon completion of this course and passing the associated exam, you will have gained the skills needed to understand the importance of the metrics of key search marketing campaigns, campaign analysis and optimisation and how to generate meaningful reports for presentation to your stakeholders.

Each of the syllabuses is validated by the Syllabus Advisory Council which consists of members from leading digital corporations such as Microsoft, Google, Facebook and eBay.

Validate your skills

During the Professional Diploma in Search Marketing course, students will be taught the essential skills and knowledge needed to enhance their digital marketing careers, or to start a successful career as a search marketing professional.

In fact when asked 92% of graduates have said that our course has had a positive impact on their career.

During this course, you will learn about the following:

• The elements of search campaign planning
• Advanced search marketing strategies
• Manage search marketing strategies
• Search campaign measurement
• Display marketing
• PPC marketing

The Digital Marketing Institute Diagnostic tool is free to use and will help you gauge your skills and knowledge of digital marketing in comparison to other professionals in the field.

Professional Diploma in Search Marketing Course Assessment

The Professional Diploma in Search Marketing course has one exam associated with it. Upon passing this exam, you will be awarded with your Professional Diploma in Search Marketing. Grading of the exam is done by the Digital Marketing Institute (DMI).

Career Path Opportunities

The Professional Diploma in Search Marketing course is suited for anyone looking to work in any of the following roles:

• Digital Marketer
• SEO Speciailist
• Online Marketing Executive
• Digital Marketing Assistant
• Junior SEO Executive
• PPC Executive
• Digital Marketing Specialist
• Social Media Marketing Specialist

Professional Diploma in Search Marketing Online Course Curriculum

• Introduction
• SEO Setup
• SEO Content
• SEO Workshop
• Paid Search
• Display Advertising
• Video Advertising
• Analytics Setup
• Applied Analytics
• Strategy & Planning