Public Relations Management - Level 1

Name: Public Relations Management - Level 1
Brand: London Corporate Training
SKU: 234246
Rating: 4.5 (32 reviews)

London Corporate Training

Course summary

Professional Training

5 days

3,500 GBP excl. VAT

London Corporate Training

London

4.5 (32 Reviews)

Course Dates

London

3,500 GBP

17/10/2022

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Training Course Content

This Public Relations Management - Level 1 course will cover:

What is PR - Public Relations?

Objectives and key elements of Public Relations
Importance, benefits and challenges of Public Relations management
How PR differs from marketing, advertising and sales
Advantages and disadvantages of all PR options
Importance of PR internally

PR channels

Print media and its current and likely future role in PR
Television and the impact it can have
Radio - relying on voice only
Mobile technology and increasing accessibility
Social media and multi-media - growth, complexity and impact

Writing for all media

What makes a good story?
How to win and keep reader’s attention
Writing for print: marketing materials, news, features, editorial and letters
Press releases which are published not ignored
Writing effectively for electronic media

Target markets

Requirements of target audiences and stakeholders
What are your competitors doing and how successfully?
15 different types of research to find out the answers
Identifying the most appropriate way to reach your audiences
Pitfalls to avoid on messages and content

PR events and activities

Organising, preparing for and delivering presentations
Visits to your organisation by media and journalists
Lobbying: advantages, risks and impact
Sponsorship: maximising return on investment (ROI)
Corporate social responsibility

Why choose London Corporate Training

We have trained over 2,500 delegates from almost 600 client organisations

Complimentary Heathrow transfer (one-way)

Endorsed by various organisational and subject specific accrediting bodies

Expenses

Please contact us for more information on pricing.

Continuing Studies

By completing this one-week training course in Public Relations Management (Level 1), delegates will be eligible for further courses delivered by London Corporate Training.

PR Management Level 2
PR Management Level 3

About provider

London Corporate Training (LCT)

London Corporate Training have been established in the education, consulting and training industries for two decades. They work as a training team from their head office in London and aim to ensure all of their course participants receive the highest...