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Creating Effective PR Strategies and Campaigns

London School of Public Relations
Course summary
4 hours
408 GBP excl. VAT
English
Full time
Online courses
Next available date: 25/08/2020 10:00 - Online courses

Course description

* Online courses run between 10:00am - 2:00pm

Executive Management and Leadership

The purpose of the Executive Management and Leadership course is to give mid and experienced level managers and team leaders an updated overview of current modern management and leadership techniques, in how to effectively and efficiently manage teams.

This practical and highly stimulating management and leadership course has been created for managers who want to succeed  and be more effective in their role. The delivery is very practical and relies on the trainer’s first-hand experience of real examples situations and focuses on best practice.

participants are encouraged to engage in discussions and participate in activities. They will learn to apply solutions to real life issues that they face within their working lives. By the end of the training, participants will go away with inspiring new ideas, more confidence in problem-solving and tools to put into practice. Attendees present to a panel on some specific issue/problem that is current within their role. This presentation will form part of the final assessment and certification.

Outcome / Qualification etc.

AWARD

CPD-Approved LSPR Professional Development Diploma: PR & Reputation Management. The Diploma is awarded with a Pass, Merit or Distinction.

ON THIS COURSE YOU WILL LEARN

  • Determining and establishing your public relations goals
  • The importance of effective internal communications for a PR campaign
  • Identifying your target audiences and create personas for external communications and engagement strategies
  • The process of creating a strategy and tactic for every objective – setting your SMART goals
  • Budgeting and the planning techniques to enable your campaign to deliver a good ROI
  • Reviewing your strategies for your PR campaigns for post campaign evaluation

Training Course Content

  • How to establish your PR goals and objectives
  • How to create successful internal communications strategies, to gain maximum engagement
  • How to identify your external audiences, establish engagement and create personas
  • How to use SMART objectives to achieve your PR goals
  • How to plan your budgeting, in terms of human and other types of resources, for the best outcomes
  • How to effectively evaluate to measure the success of your campaigns

Why choose London School of Public Relations

Founded in 1992

All courses taught by industry experts

Practical, discussion based learning.

About provider

London School of Public Relations

London School of Public Relations

Since 1992 the London School of Public Relations (LSPR) has been training aspiring and existing PR professionals to help them progress their careers in public relations and related roles. The school offers a range of practical, intensive, tailored and engaging training...


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Contact info

London School of Public Relations

118A Kensington Church Street
W8 4BH London

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www.lspr-education.com

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