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Effective Branding and Reputation Management Strategies

London School of Public Relations
Course summary
5 hours
620 GBP excl. VAT
Full time
City of London
Effective Branding and Reputation Management Strategies

Course description

Effective Branding and Reputation Management Strategies

The one day Effective Branding and Reputation Management Strategies Advanced Certificate course is highly practical and hands on. We will train you on how to create successful, engaging and effective communication strategies and campaigns for your brand. You will learn how to convert a product or service, into a successful brand. Understand the strategies of building trust and loyalty into your brand.

Create engaging branding strategies, which enhance your brand's image and engage, with your target audiences. Learn how logos are developed and names contain meaning and evolve, developing the identity of your brand. We look at how successful brands have been exposed to change and how they have adapted with robust, yet flexible strategies that have helped shaped the brand's positioning.

There is a strong focus on the importance of managing reputation for your brand. We will explore online reputation management in terms of the impact of how to protect your brand from exposure to risks.  

This course can be offered as a bespoke exclusive programme. It can  also be offered on a one-to-one tailored basis. Delivery options are either in-houseor at the LSPR premises in Kensington. Please contact LSPR for a quote.

Suitability - Who should attend?

  • Public relations practitioners
  • Entrepreneurs
  • Managers
  • Team leaders

Outcome / Qualification etc.

CPD-Approved LSPR Professional Development Certificate. 

Training Course Content

On this course, you will learn: 

  • Determining and establishing your public relations goals
  • The importance of effective internal communications for a PR campaign
  • Identifying your target audiences and create personas for external communications and engagement strategies
  • The process of creating a strategy and tactic for every objective – setting your SMART goals 
  • Budgeting and the planning techniques to enable your campaign to deliver a good ROI
  • Reviewing your strategies for your PR campaigns for post campaign evaluation

About provider

London School of Public Relations

London School of Public Relations

Since 1992 the London School of Public Relations (LSPR) has been training aspiring and existing PR professionals to help them progress their careers in public relations and related roles. The school offers a range of practical, intensive, tailored and engaging training...


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Contact info

London School of Public Relations

118A Kensington Church Street
W8 4BH London

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www.lspr-education.com

Reviews

Average rating 4.6

Based on 5 reviews

Lucy T.
(5)
Another great course, which left me buzzing with ideas to take back to my company. I would highly recommend this.
Marta S.
(5)
I thought the course was very insightful and very helpful. The tutor was really good and very knowledgeable.
Fasanya O.
(5)
I enjoyed this class, it was vibrant and energetic. I got some new information too. Dalal makes a very good facilitator. No one was left behind. The exercises were insightful and thought provoking.
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