HOME
 

Effective Branding and Reputation Management Strategies

London School of Public Relations
Course summary
4 hours
566.67 GBP excl. VAT
English
Full time
Professional Training
Next available date: 07/12/2020 10:30 - Online courses
Course Dates
Online courses
566.67 GBP
07/12/2020

Online courses
566.67 GBP
18/01/2021

City of London
566.67 GBP
01/02/2021

City of London
566.67 GBP
08/03/2021

Course description

Effective Branding and Reputation Management Strategies

The one day Effective Branding and Reputation Management Strategies Certificate course is highly practical and hands on. We will train you on how to create successful, engaging and effective communication strategies and campaigns for your brand. You will learn how to convert a product or service, into a successful brand.

Understand the strategies of building trust and loyalty into your brand. Create engaging branding strategies, which enhance your brand's image and engage, with your target audiences. Learn how logos are developed and names contain meaning and evolve, developing the identity of your brand. We look at how successful brands have been exposed to change and how they have adapted with robust, yet flexible strategies that have helped shaped the brand's positioning. There is a strong focus on the importance of managing reputation for your brand. We will explore online reputation management in terms of the impact of how to protect your brand from exposure to risks.

Outcome / Qualification etc.

AWARD

CPD-Approved LSPR Professional Development Advanced Certificate.

ON THIS COURSE YOU WILL LEARN

  • Converting a product or service into a desirable brand
  • Developing a successful brand experience and narrative
  • Brand management strategies 
  • Developing effective stakeholder branding experiences and engagement 
  • Brand message control
  • Engaging with online brand communities and influencers
  • Protecting the brand's reputation by creating robust reputation management strategies

Training Course Content

  • Creating effective strategies to build your product or service into a desirable brand
  • The visual elements of the brand and how it shapes our perception
  • Exploring the differences between tangible (physical) and intangible (non-physical) elements of branding
  • Delving deeper into the intangibles: how they impact reputation
  • Exploring reputation management strategies
  • Strategies for positioning your brand to create loyalty and trust

Why choose London School of Public Relations

Founded in 1992

All courses taught by industry experts

Practical, discussion based learning.

About provider

London School of Public Relations

London School of Public Relations

Since 1992 the London School of Public Relations (LSPR) has been training aspiring and existing PR professionals to help them progress their careers in public relations and related roles. The school offers a range of practical, intensive, tailored and engaging training...


Read more and show all courses with this provider

Request info

Fill out your details to find out more about Effective Branding and Reputation Management Strategies.

  Contact the provider

  Get more information

  Register your interest

Contact info

London School of Public Relations

118A Kensington Church Street
W8 4BH London

 Show phone number
www.lspr-education.com

Request information

Find out more about this Effective Branding and Reputation Management Strategies course - simply fill out your details:

Find a course for you!

  Read the course
 summary on this page

 Fill in your details and Request information

 Receive all the info you need

Find more courses here