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Implementing a Sustainable CSR Strategy

London School of Public Relations
Course summary
4 hours
408 GBP excl. VAT
English
Full time
Online courses
Next available date: 26/08/2020 10:00 - Online courses

Course description

* Online courses run between 10:00am - 2:00pm

Managing your Crisis Media Handling

The course is highly interactive and practical in content and delivery. participants will be given the opportunity to practice out handling media interview techniques

The Crisis Media Handling course will be delivered by award winning journalists who are also trained professionals in reputational matters, crisis PR and media interview techniques. They will provide expert guidance, practical solutions and presentation skills so that organisations manage crisis situations under the glare of the media and stay calm under pressure.

This highly practical course gives you all the key lessons of media training, and the opportunity to practice those techniques on camera in a range of set-up interviews, whether they be risk issues, or crisis interviews.

Outcome / Qualification etc.

AWARD

CPD-Approved LSPR Professional Development Certificate: Implementing a Sustainable CSR Strategy. The Certificate is awarded with a Pass, Merit or Distinction.

ON THIS COURSE YOU WILL LEARN

  • Understanding CSR and issues affecting businesses when considering its impact
  • Exploring CSR from an environmental and social perspective
  • Exploring CSR as a powerful business strategy and the benefits it brings when done correctly
  • Examining the changes and trends affecting CSR
  • Understanding the importance of CSR in relation to reputation management
  • Understanding how CSR can enhance your brand and help build trust and value ¬†
  • How to incorporate CSR within your internal communications, to enhance engagement and buy in from management and employees
  • How to effectively communicate your CSR initiatives with external stakeholders, to raise awareness and maximise engagement
  • Integrating your CSR strategies as part of your wider communications
  • Exploring the latest trends in sustainability and looking at best practice

Training Course Content

  • Current perspectives of CSR - setting the scene for current issues
  • How CSR strategies are changing and evolving
  • Social and environmental approaches to CSR
  • *Terminology associated with CSR
  • Trust and Reputation Management
  • Ensuring CSR helps build brand equity and enhance trust and values
  • Social and environmental approaches to CSR
  • CSR as an integral part of your internal communications
  • Integrating CSR as part of your HR strategy to involve employees
  • CSR as a strategic tool to enhance stakeholder engagement
  • Risk management verses social values
  • How best to communicate CSR ideas and programmes
  • Current trends affecting communication around CSR - external communications strategies
  • Case studies: examples of good CSR practices in terms of social and environmental perspectives.

Why choose London School of Public Relations

Founded in 1992

All courses taught by industry experts

Practical, discussion based learning.

About provider

London School of Public Relations

London School of Public Relations

Since 1992 the London School of Public Relations (LSPR) has been training aspiring and existing PR professionals to help them progress their careers in public relations and related roles. The school offers a range of practical, intensive, tailored and engaging training...


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London School of Public Relations

118A Kensington Church Street
W8 4BH London

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www.lspr-education.com

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