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Influential Personal Branding

London School of Public Relations
Course summary
4 hours
408 GBP excl. VAT
English
Full time
Professional Training
Next available date: 13/08/2020 10:00 - Online courses
Course Dates
Online courses
13/08/2020 10:00  (English)
408 GBP
24/09/2020 10:00  (English)
408 GBP

Course description

* Online courses run between 10:00am - 2:00pm

Press Release Writing and Planning your Media Campaigns

The practical one-day Press Release Writing and Planning your Media Campaign certificated course is designed to train you on how to confidently engage with the media, write press releases that stand out and plan out your media campaign. During the course, we will look at the various types of media, building your media contacts and how to make your story newsworthy. Before you write and issue a media or press release, we will explore the content of the “story” to find the true value for the journalist. If the journalist does not consider it newsworthy and engaging, it will not get coverage. We will look at the human-interest angle that helps grab attention and interest. Once the value of the story has been established, we will look at the structure of a press release by asking some questions related to: who, what why, when and how?

You will be trained on how to put them in order within short, factual paragraphs. The order of importance of content within paragraphs will be gone through. We will look at writing for various audiences, on various platforms and how to gain engagement. This will involve practicing out various styles and adaptation of the content, yet sticking to factual content.

Outcome / Qualification etc.

AWARD

CPD-Approved LSPR Professional Development Certificate: Influential Personal Branding. The Certificate is awarded with a Pass, Merit or Distinction.

ON THIS COURSE YOU WILL LEARN

  • Impression and influence management
  • Creating a positive impression, influence and reputation management
  • Converting influence skills into valuable personal brand equity
  • Engaging successfully with anyone and giving a positive impression, even under stressful conditions
  • Critical insights from science about influence management
  • How to relax all around you and generate charisma and confidence
  • Effective body language and confidence techniques 
  • Developing your personal brand and style 
  • How to stand out from all those around you and leave a lasting, credible impression

Training Course Content

  • What is influence and impression management?
  • Empathy, leadership and reputation management
  • Link with executive presence and leadership
  • The psychology behind influence
  • Channels of influence and persuasion: speaking, writing and presenting
  • Creating your individual impactful brand - what does or doesn't work for you? 
  • Building your confidence and credibility
  • Gravitas – appearance and confidence
  • How to make a confident entry
  • The secrets of body language for different occasions
  • Executive success
  • Dress to impress 
  • Building your presence and reputation on social media and effective networking

Why choose London School of Public Relations

Founded in 1992

All courses taught by industry experts

Practical, discussion based learning.

About provider

London School of Public Relations

London School of Public Relations

Since 1992 the London School of Public Relations (LSPR) has been training aspiring and existing PR professionals to help them progress their careers in public relations and related roles. The school offers a range of practical, intensive, tailored and engaging training...


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Contact info

London School of Public Relations

118A Kensington Church Street
W8 4BH London

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www.lspr-education.com

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