Managing Media Handling & Press Campaigns Online

London School of Public Relations
Course summary
4 hours
408 GBP excl. VAT
Full time
Open / Scheduled
Next available date: 24/04/2020 10:30 - Distance
Course Dates
24/04/2020 10:30  (English)
408 GBP
15/05/2020 10:30  (English)
408 GBP
05/06/2020 10:30  (English)
408 GBP
10/07/2020 10:30  (English)
408 GBP
Managing Media Handling & Press Campaigns

Course description

Managing Media Handling & Press Campaigns via Live Online Remote Learning

This practical one-day Media Planning, Press Release Writing and Media Campaigns certificated course is open to all who want to improve their media planning and press release   writing skills no matter what the role in your organisation: whether in a start-up, a marketing professional, PR manager, press officer, journalists, or an inhouse communications professional. Improve your media writing skills and be confident in what you deliver to press contacts and outlets releases that are on target for your media campaigns.

The media handling course is designed to train you on how to confidently engage with the media, write press releases that stand out and plan your media campaign. During the training course, we will look at the various types of media, building your media contacts and how to make your story newsworthy. Before you write and issue a media or press release, we will explore the content of the “story” to find the true value for the journalist. If the journalist does not consider it newsworthy and engaging, it will not get coverage. We will look at the human-interest angle that helps grab attention and interest. Once the value of the story has been established, we will look at the structure of a press release by asking some questions related to: who, what why, when and how?

This course can be offered as a bespoke exclusive programme. It can  also be offered on a one-to-one tailored basis. Delivery options are either in-houseor at the LSPR premises in Kensington. Please contact LSPR for a quote.

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Suitability - Who should attend?

  • Public relations practitioners
  • Entrepreneurs
  • Managers
  • Team leaders

Outcome / Qualification etc.

CPD-Approved LSPR Professional Development Certificate. 

Training Course Content

On this course, you will learn: 

  • Understanding the media and building contact lists
  • Creating excellent contacts within the media
  • Learning the fundamentals of press release writing
  • Getting the heading right
  • Writing effective press releases that capture your audience
  • Structuring and balancing information within a press release
  • Getting the structure, grammar, style and tone right
  • Looking at successful and unsuccessful press releases
  • Distributing your press release and media agencies
  • How to develop a successful media strategy
  • How to make social media work for your media campaigns
  • How to frame your branding messages within your media communications


Price: £620

About provider

London School of Public Relations

London School of Public Relations

Since 1992 the London School of Public Relations (LSPR) has been training aspiring and existing PR professionals to help them progress their careers in public relations and related roles. The school offers a range of practical, intensive, tailored and engaging training...

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Contact info

London School of Public Relations

118A Kensington Church Street
W8 4BH London

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www.lspr-education.com Course homepage


Average rating 4.3

Based on 3 reviews

Sarah M.
I found the topics that were covered were engaging and informative and will certainly take what I have learnt into practice.
James M.
The course was very well researched and the tutor had taken the time to research a bit about my role which helped target the training specifically to my role.
Anna V.
This session was very interactive, lots of hands on exercises. It gave a great overview of the subject, and I especially liked the structure.
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