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Managing Risk & Crisis

London School of Public Relations
Course summary
4 hours
408 GBP excl. VAT
English
Online courses
Next available date: 27/08/2020 10:00 - Online courses

Course description

* Online courses run between 10:00am - 2:00pm

Strategic Planning, Presentation and Media Skills (for PR Professionals)

The course focuses on how to create communication campaigns, manage strong brands, create a cohesive corporate identity, engage well with the audience and clients and create strategic media communications plans. There will be a focus on how business and financial analysis helps reduce financial and reputational risk, provides a greater understanding of trends and an improved return on investment.

You will learn how to develop a better presentation skill-set, focusing on body language, delivery, confidence and communication skills.

You will be trained by leading experts in the process of making informed decisions for your branding strategies. The course provides useful frameworks needed to formulate strategies, evaluate options for business and contribute to organisational performance.

Outcome / Qualification etc.

AWARD

CPD-Approved LSPR Professional Development Certificate: Managing Risk and Crisis. The Certificate is awarded with a Pass, Merit or Distinction.

ON THIS COURSE YOU WILL LEARN

  • Risk management as crucial to businesses
  • Managing risk exposure and reputation
  • Linking business continuity management, risk and issue management
  • UK and global standards of risk management
  • Identifying and developing issue management plans
  • Engaging and communicating difficult issues with key stakeholders
  • Role of social media in risk and issue management
  • Developing an effective media communications plan 
  • Developing a crisis management team and crisis communications
  • Recovery strategy

Training Course Content

  • Understanding the different types of risk
  • The process and benefits of risk management
  • Exploring risk assessment techniques
  • The process of issues management
  • The consequences of not managing risk
  • The impact of social media and exposing your brand to risk
  • Planning for a crisis
  • The importance of a crisis plan
  • Crisis management - responding to a crisis - the steps 
  • Assembling your crisis team
  • The importance of leadership during a crisis
  • The importance of internal communications during a crisis
  • Creating a crisis communications plan
  • Managing the media during a crisis - Media and crisis communications during the acute phase of a crisis
  • Pre-prepared holding and media communications statements
  • Reputation management and social monitoring during a crisis

Why choose London School of Public Relations

Founded in 1992

All courses taught by industry experts

Practical, discussion based learning.

About provider

London School of Public Relations

London School of Public Relations

Since 1992 the London School of Public Relations (LSPR) has been training aspiring and existing PR professionals to help them progress their careers in public relations and related roles. The school offers a range of practical, intensive, tailored and engaging training...


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Contact info

London School of Public Relations

118A Kensington Church Street
W8 4BH London

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www.lspr-education.com

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