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Planning your Crisis Communications

London School of Public Relations
Course summary
4 hours
408 GBP excl. VAT
English
Full time
Online courses

Course description

Planning your Crisis Communications

The one-day Planning your Crisis Communications certificated course will allow participants to start exploring how to prepare messaging and communications plans in readiness for risk and crisis situations. We will explore both unexpected and slow onset crises caused by internal and external issues. You will learn about the different types of methods for determining risk to use as a basis for preparing crisis communications plans. participants will learn about the key elements of crisis communications, how to formulate a crisis management plan and how to relate the plan to both internal and external communications.

Throughout the training, there is an emphasis on practical learning, including how and when to put a crisis communications plan into action and how to keep your communications plan flexible and updated.

Outcome / Qualification etc.

AWARD

CPD-Approved LSPR Professional Development Certificate: Managing your Crisis Communications. The Certificate is awarded with a Pass, Merit or Distinction.

ON THIS COURSE YOU WILL LEARN

  • Understanding the different types of risk 
  • The benefits of early intervention by implementing proactive measures
  • The impact of social media and exposing your brand to risk 
  • Formulating and planning your messaging and crisis communications plans 
  • Identify when incident and crisis communication plans should be used and when to stand down
  • Ensuring your communications plans tie in to robust crisis plans
  • Using the crisis communications plan to drive internal communication during change 
  • Planning for effective external communications
  • Successful crisis communications through the media

Training Course Content

  • Understanding different types of risk
  • Exploring the benefits of early risk management and intervention in avoiding a crisis 
  • The impact of social media and exposing your brand to risk
  • How to go about preparing a detailed crisis communications plan and manual
  • Integrating your communications to your crisis planning
  • Integrating your communications plans to internal communications strategies
  • Using effective internal communications to deliver key message during times of change
  • Preparing robust media messages during time of crisis
  • Key message to appear on your "Dark site" so it is ready to go live during a crisis
  • Understanding how to manage your communications with the media during a crisis

Why choose London School of Public Relations

Founded in 1992

All courses taught by industry experts

Practical, discussion based learning.

About provider

London School of Public Relations

London School of Public Relations

Since 1992 the London School of Public Relations (LSPR) has been training aspiring and existing PR professionals to help them progress their careers in public relations and related roles. The school offers a range of practical, intensive, tailored and engaging training...


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Contact info

London School of Public Relations

118A Kensington Church Street
W8 4BH London

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www.lspr-education.com

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