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Press Release Writing and Planning your Media Campaigns

London School of Public Relations
Course summary
4 hours
408 GBP excl. VAT
English
Full time
Online courses

Course description

Press Release Writing and Planning your Media Campaigns

The practical one-day Press Release Writing and Planning your Media Campaign certificated course is designed to train you on how to confidently engage with the media, write press releases that stand out and plan out your media campaign. During the course, we will look at the various types of media, building your media contacts and how to make your story newsworthy. Before you write and issue a media or press release, we will explore the content of the “story” to find the true value for the journalist. If the journalist does not consider it newsworthy and engaging, it will not get coverage. We will look at the human-interest angle that helps grab attention and interest. Once the value of the story has been established, we will look at the structure of a press release by asking some questions related to: who, what why, when and how?

You will be trained on how to put them in order within short, factual paragraphs. The order of importance of content within paragraphs will be gone through. We will look at writing for various audiences, on various platforms and how to gain engagement. This will involve practicing out various styles and adaptation of the content, yet sticking to factual content.

Outcome / Qualification etc.

AWARD

CPD-Approved LSPR Professional Development Certificate: Press Release Writing. The Certificate is awarded with a Pass, Merit or Distinction.

ON THIS COURSE YOU WILL LEARN

  • Understanding the media and building contact lists
  • Creating excellent contacts within the media
  • Learning the fundamentals of press release writing
  • Getting the heading right
  • Writing effective press releases that capture your audience
  • Structuring and balancing information within a press release
  • Getting the structure, grammar, style and tone right
  • Looking at successful and unsuccessful press releases
  • Distributing your press release and media agencies
  • How to develop a successful media strategy
  • How to make social media work for your media campaigns
  • How to frame your branding messages within your media communications

Training Course Content

  • The different types of media - traditional and digital
  • Creating your media contact list and building your relationship with journalists
  • What makes a good story?
  • Writing persuasive and compelling press releases
  • Understanding writing style for various publications and audiences
  • Using appropriate factual tone and balance specific to press releases
  • The building blocks, content and structure: credible headline, lead paragraph, follow-on paragraphs, conclusive paragraph, quotes, notes to editors
  • Brushing up on your grammar and writing style
  • How to make your press release stand out from the crowd
  • Why material gets rejected and getting the timing right
  • The effective use of images and photographs
  • Looking at examples of press releases – the good and the bad
  • Delivery methods to the press – distribution channels and how and which media agencies
  • Make your material more attractive and grab attention
  • Developing media strategies that produce results
  • Techniques of brand reach using digital and social media for your media campaigns
  • Framing and re-framing messages to position your brand effectively

Why choose London School of Public Relations

Founded in 1992

All courses taught by industry experts

Practical, discussion based learning.

About provider

London School of Public Relations

London School of Public Relations

Since 1992 the London School of Public Relations (LSPR) has been training aspiring and existing PR professionals to help them progress their careers in public relations and related roles. The school offers a range of practical, intensive, tailored and engaging training...


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London School of Public Relations

118A Kensington Church Street
W8 4BH London

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www.lspr-education.com

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