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Strategic Leadership & Management in Contemporary Public Relations

London School of Public Relations
Course summary
4 hours
1,788 GBP excl. VAT
English
Full time
Online courses
Next available date: 24/08/2020 10:00 - Online courses

Course description

Strategic Leadership & Management in Contemporary Public Relations

This five day professional development training programme is designed to cover the fundamentals of contemporary public relations practice . The training focuses on how to create effective external communication campaigns, create a cohesive corporate identity, predict and reduce risk and create a crisis plan and risk management strategy. The course also covers how to protect and enhance reputation, implement CSR strategies which are sustainable and create strategic media communications plans which engage effectively with your target market and stakeholders.

Learn the essential skills of public relations in developing robust strategies that enhance the reputation of your brand and corporate image. We teach you the techniques of building trust within your brand, by developing your brand's reputation and image. During the course you will explore ways to become a more effective manager and improve internal communication overall in the organisation. You will recognise different learning styles and personality profiles, as well as allowing you to obtain effective management skills such as communication, change management and handling conflict.

Outcome / Qualification etc.

AWARD

CPD-Approved LSPR Professional Development Diploma: PR & Reputation Management. The Diploma is awarded with a Pass, Merit or Distinction.

ON THIS COURSE YOU WILL LEARN

  • Trends and developments in communications
  • Building reputation through trust and transparency into the brand
  • Getting attention for your brand – from product to brand
  • Risk and issue management plans for stakeholder engagement
  • Defending your brand and implementing effective risk and crisis plans
  • Effective stakeholder engagement
  • CSR brand strategies
  • Developing communications campaigns
  • Converting influence skills into valuable personal brand equity
  • Engaging successfully with anyone and giving a positive impression,
  • Critical insights from science about influence management

Training Course Content

  • DAY ONE - LEADERSHIP STRATEGIES FOR EFFECTIVE MANAGERS
  • DAY TWO - STRATEGIC PUBLIC AFFAIRS AND GOVERNMENT RELATIONS
  • DAY THREE - IMPLEMENTING A SUSTAINABLE CSR STRATEGY & STAKEHOLDER RELATIONS
  • DAY FOUR - MANAGING YOUR RISK AND CRISIS
  • DAY FIVE - MANAGING MEDIA CAMPAIGNS AND PRESS RELEASE WRITING

Why choose London School of Public Relations

Founded in 1992

All courses taught by industry experts

Practical, discussion based learning.

About provider

London School of Public Relations

London School of Public Relations

Since 1992 the London School of Public Relations (LSPR) has been training aspiring and existing PR professionals to help them progress their careers in public relations and related roles. The school offers a range of practical, intensive, tailored and engaging training...


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Contact info

London School of Public Relations

118A Kensington Church Street
W8 4BH London

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www.lspr-education.com

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