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Strategic Planning, Presentation and Media Skills (for PR Professionals)

London School of Public Relations
Course summary
4 hours
1,788 GBP excl. VAT
English
Full time
Online courses

Course description

Strategic Planning, Presentation and Media Skills (for PR Professionals)

The course focuses on how to create communication campaigns, manage strong brands, create a cohesive corporate identity, engage well with the audience and clients and create strategic media communications plans. There will be a focus on how business and financial analysis helps reduce financial and reputational risk, provides a greater understanding of trends and an improved return on investment.

You will learn how to develop a better presentation skill-set, focusing on body language, delivery, confidence and communication skills.

You will be trained by leading experts in the process of making informed decisions for your branding strategies. The course provides useful frameworks needed to formulate strategies, evaluate options for business and contribute to organisational performance.

Outcome / Qualification etc.

AWARD

CPD-Approved LSPR Professional Development Diploma: PR & Reputation Management. The Diploma is awarded with a Pass, Merit or Distinction.

  • Building reputation through trust and transparency into the brand
  • Getting attention for your brand – from product to brand
  • Understand strategic and financial analysis tools to help the process of decision making and in setting the right goals and objectives
  • Understand the value of intellectual capital in gaining band equity and competitor advantage
  • How to deliver a presentation that leaves lasting positive impressions
  • Developing communications campaigns

Training Course Content

  • DAY 1 - EFFECTIVE BRANDING AND REPUTATION MANAGEMENT STRATEGIES
  • DAY 2 - CREATING EFFECTIVE PR STRATEGIES AND CAMPAIGNS
  • DAY 3 - PRESENTATION AND PITCHING SKILLS
  • DAY 4 - STRATEGIC AND FINANCIAL ANALYSIS
  • DAY 5 - PRESS RELEASE WRITING AND MEDIA RELATIONS

Why choose London School of Public Relations

Founded in 1992

All courses taught by industry experts

Practical, discussion based learning.

About provider

London School of Public Relations

London School of Public Relations

Since 1992 the London School of Public Relations (LSPR) has been training aspiring and existing PR professionals to help them progress their careers in public relations and related roles. The school offers a range of practical, intensive, tailored and engaging training...


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Contact info

London School of Public Relations

118A Kensington Church Street
W8 4BH London

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www.lspr-education.com

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