Course description
Effective Planning of Media Campaigns
Sustained media campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation.
This powerful program takes a problem solving approach to the design of media campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of media and channels. Case study examples in print and video will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the program.
Fees: $4000 This includes training folders, course material, coffee breaks and Certificates.
Suitability - Who should attend?
This program has been designed for media practitioners/professionals and for senior professionals elsewhere in the organisation who want to use PR/communications tools to best effect in meeting business objectives. Communicating effectively with key stakeholders is vital to the delivery of business goals. This program demonstrates how media can be a key element of business strategy through coherent and focused campaigns.
Outcome / Qualification etc.
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London Training for Excellence - A global provider of learning solutions
London Training for Excellence (London TFE) provides over 300 training courses for business entities and individuals at over 20 locations worldwide. The courses that London TFE offers are designed to transform training for delegates, helping them to develop and learn...
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