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Key Account Management Establishing Profitable Customer Relationships

Building quality key account strategies is the heart of successful business marketing programs. The role of the sales force in establishing and nurturing these relationships is vital. The sales environment is rapidly changing. Long selling cycles, complex propositions, and high value sales make new methods necessary. This seminar provides the latest thinking in key account and customer relationship strategy for companies who want to differentiate their product and service by value-added elements tailored to customized solutions for key customers.

Suitability - Who should attend?

  • The seminar is especially designed for key account and sales force managers in charge of developing and targeting customer relationship programs
  • For any manager determining the criteria for developing a key/strategic account program, and which customers should be included in that program.
  • All decision-makers involved in supporting key/strategic account and customer relationship management programs can benefit from attending this seminar.

Outcome / Qualification etc.

A London Training for Excellence Professional certificate will be issued to all participants on completion of this course. In addition you will receive a certificate confirming the number of CPD hours achieved for this course.

Why choose London Training for Excellence

Over 300 courses on offer in more than 21 locations worldwide

500 experienced and qualified lecturers

100% satisfaction guarantee

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About provider

London Training for Excellence - A global provider of learning solutions

London Training for Excellence (London TFE) provides over 300 training courses for business entities and individuals at over 20 locations worldwide. The courses that London TFE offers are designed to transform training for delegates, helping them to develop and learn...


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London Training for Excellence

198-206 Acton Lane
NW10 7NH London

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