Facebook for Business – Why & How? - CPD certified
Facebook for Business – Why & How?
One of the social media giants, Facebook has remained dominant in the social media space because of its commitment to change and reinvent itself for the benefit of users.
Learn what the most recent changes are and how they will affect you. Find out how to create more engagement for your business leading to new business.
Suitability - Who should attend?
This workshop will benefit all those wishing to make the most of Facebook as a marketing tool.
Outcome / Qualification etc.
CPD Points:6
Learning Outcomes
- Demonstrate an understating of Facebook and how it works
- Explain how to make best use of Facebook commercially
- Show how to manage Facebook to your advantage
- Demonstrate how a robust Facebook strategy can benefit your business
Training Course Content
- Your Personal Facebook profile
- Your Facebook business page
- Security settings for your Facebook personal profile
- Changes to the Facebook newsfeed algorithm and how it affects you
- Following other pages on Facebook – which ones and why?
- Status updates and the one third x 3 guideline
- Content curation – how to
- Memes – what are they and why you should use them?
- Sales messages – their function
- The use of Power Words in your post
- The timing of your posts
- Facebook Advertising – cost and effectiveness
- Facebook insights – what do they mean?
- Facebook Pixels
- Remarketing and retargeting on Facebook
- Measuring your effectiveness and ROI
Provider: Maguire Training
Maguire Training
Maguire Training is a leading provider of transformational leadership, management and sales training. Maguire Training is also an endorsed training provider of the Institute of Sales Management and all of our programs are fully CPD certified. The Maguire Training e-Learning...
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Maguire Training
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