Sales Skills Training

Making Business Matter
Course summary
2 days
Next available date: Request Information - United Kingdom
Corporate Training for Teams

Course description

Sales Skills Training

Selling to supply chain teams, buyers and NPD teams is tough. This CPD accredited course teaches learners to sell more through needs based selling. It is designed to meet the challenging demands of suppliers to the big four UK supermarkets.

The course consists of 1+1 classroom days, 6 months apart with support in between these days. Making Business Matter uses Sticky Learning, a unique training method delivered by a world-class tutor that has a wealth of experience in the UK Grocery Industry.

Learning objectives

Learners will be able to:

  • Find compelling insights that will motivate Buyers to buy.
  • Link Insights effectively to Needs to create hard-hitting, impactful selling presentations.
  • Effectively present their sell in less than 8 slides and in less than 30 minutes.
  • Develop a mindset of ‘big changes to big things’ utilising creative solutions.
  • Reduce internal preparation time while maximising impact.
  • Develop advanced questioning techniques to better understand Buyers' needs.
  • Learn how to handle and deal with genuine objections and tactical behaviours.

Suitability - Who should attend?

This course is suitable for retailers to the UK supermarkets.

Training Course Content

Course content

  • Refresh on ‘Learning To Learn’.
  • 4 Step Needs Based selling methodology.
  • Focus on the critical importance of Understanding the Customer and Consumer Insight.
  • Needs identification – Business, Personal and Customer.
  • Questioning techniques and strategies.
  • Creation of clear, motivating commercial propositions.
  • Objection management.
  • Creating impactful, motivating presentations.
  • Closing the Deal.


Request information from the MBM for pricing details.

About provider


Making Business Matter (MBM) is the soft skills training provider to the UK Grocery Industry, helping Suppliers to win more business. They choose MBM because of its money back guarantee, relevant experience, and because MBM makes their learning stick. The problem...

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Contact info

Making Business Matter

Sticky Learning House, 5 Cheshire Road
Thame, Oxfordshire OX9 3LQ

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