Creativity and Innovation

Maximum Performance
Course summary
Corporate Training for Teams
1 day
845 - 1,495 GBP excl. VAT
Corporate Training for Teams
Course Dates
United Kingdom
845 GBP
Enquire for more information

United Kingdom
1,125 GBP
Enquire for more information

United Kingdom
1,495 GBP
Enquire for more information
Maximum Performance

Course description

Creativity and Innovation

For all situations, from big breakthroughs to marginal gains

In an era of rapid change, organisations need their staff to be creative and innovative.

This isn’t just a matter of what we do but of how we do it – creativity is just as much a feature of ‘boring’ management process flows as ‘exciting’ product development. This means creativity and innovation aren’t simply nice-to-have skills – they’re essential for success at every level in every organisation.

While some people seem ‘naturally’ creative, in reality innovative thinking can be developed by anyone. This workshop provides a great introduction to the creative process. You’ll learn how to challenge existing thinking and generate new ideas – and how to make sure the best of them are captured and implemented.

Outcome / Qualification etc.

  • Understand how the brain shapes our approaches to creativity and innovation
  • Be able to use creative techniques to produce new and innovative ideas
  • Achieve results through 1% improvements and marginal gain

Training Course Content

The brain, creativity and innovation

  • What is creativity? What is innovation?
  • How the brain works – left and right brain thinking
  • What neuroscience tells us about how our brains ‘do’ creativity
  • Freeing yourself from a totally ‘rational’ approach
  • Understanding the difference between convergent and divergent thinking

Challenging the status quo

  • The danger of ‘playing it safe’
  • Understanding how challenging the status quo gives you and your organisation a competitive advantage
  • How the ‘disruptors’ succeed
  • How to develop a creativity and innovation mindset

Let’s get creative

  • ‘Killer’ brainstorming techniques that are truly effective
  • When to use different strategies and approaches
  • How to overcome blocks and unleash your imagination – what areyourblockers?
  • Mind-mapping as a way of connecting ideas and concepts
  • Activities to practise using different techniques

The Disney strategy

  • A structured strategy for creativity
    • Dreamers
    • Realists
    • Spoilers

Lateral thinking and creativity techniques

  • The difference between vertical and lateral approaches to creativity and innovation
  • Simple models and processes to significantly enhance your ability to come up with new ideas and solutions to problems
  • Rapid prototyping – a testing and feedback system for creating solutions to any problem
    • Immersion
    • Insights
    • Strategy
    • Design

Using creativity to solve real business issues

  • What problems/opportunities do you have?
  • Uncovering the root problem

Creating a culture of creativity and innovation

  • How to foster a creative working environment
  • Encouraging 1% improvements and innovation through marginal gains
  • The concept of Kai-zen and how this can be applied in any role, anywhere in the organisation
  • What to do when ideas dry up
  • How to make sure the output is captured and implemented
  • Creating a plan to execute and monitor innovations

Actions and next steps

  • Review
  • Personal action planning
  • Next steps

Course delivery details


Designed as a highly interactive 45-minute webinar for groups of 6 to 8, or 60 minutes for groups of up to 12, or 90 minutes for groups of up to 20.

About provider

Maximum Performance

At Maximum Performance, we are passionate about improving the performance of individuals, teams and organisations. Our extensive portfolio of courses are offered via a range of flexible delivery options - including public courses, in-house training, webinars and virtual classrooms. We...

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Maximum Performance

23 The Foresters Burgundy House
AL5 2FB Harpenden Hertfordshire

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