Course summary
Professional Training
1 day
349 GBP excl. VAT 199 - 349 GBP excl. VAT
London, Online courses

Course description


If you want to start a successful blog, this is the course for you. Build and create a compelling blog that really connects with your audience.

This blogging course will show you successful ways for companies to use their blog as an essential part of their digital marketing strategy. The course will teach you how to brand your blog and drive new traffic to your website.

This course is designed to help you define your goals, create a strategy, find content and write effectively. There are no pre-course requirements.

Outcome / Qualification etc.

Awards: Certificate of Achievement

What Will I Learn?

  • What makes a successful blog
  • Create unique content
  • Add images, audio and videos
  • Make your blog rank high on Google
  • Attract new readers

Training Course Content


  • Why you should blog/ why blogging is good for business
  • Blogs as a marketing and sales tool

The role of blogs in digital marketing

  • Ingredients for a good blog
  • Using blogs to build a profile and thought leadership
  • Attracting new visitors and readers

Defining your company’s blogging goals

  • Defining your audience?
  • What will they want to read about?
  • What do you want them to think, feel or do having read your blog?
  • Developing a strategy for your content
  • Building a content calendar

SEO Basics

  • How readers read online
  • Choosing keywords for readers and search engines
  • Writing for readers not robots
  • Incorporating keywords and links in your writing

Writing your blog

  • What bloggers can learn from journalists
  • Evergreen content

Course delivery details

The following delivery options are available for this course:

  • Classroom at London Bridge
  • Online, live from anywhere

Why choose Media Training

25+ years of experience

Average class size of 6

Choose Mac or PC

About provider

Media Training 

What makes a great course?  When we opened our first centre 25 years ago, we asked ourselves this question. We've spent every day since perfecting the answer. We offer over 100 instructor-led courses that you can choose to attend either...

Read more and show all courses with this provider

Request info

Country *

Contact info

Media Training

Butler's Wharf Building
36 Shad Thames
SE1 2YE London United Kingdom

 Show phone number


Average rating 4.9

Based on 53 reviews.

Engaging, very informative and ran very smoothly
Kinn Living
The training classes are a great size and it's great to keep them small like this as it makes for a great learning environment
Totter & Tumble
small classes, very attentive
Request information

Find out more about this Blogging course - simply fill out your details:

Find a course for you!

  Read the course
 summary on this page

 Fill in your details and Request information

 Receive all the info you need

Find more courses here