Course description
Content Marketing
Learn how to create content and make people engage with it. Create new ways to maximise reach, improve customer loyalty and increase purchases.
Successful content marketing strategies can guide and inform your customer to new paths to purchase.
This one-day content marketing course provides the foundational steps needed to inform your approach to content creation and distribution. It will teach you how to develop content and effectively promote it, maximising its reach and impact on your audiences.
You'll learn how to write your business's story and then harness digital tools to distribute that story to your target customers. Your audience will be clear on who you are, what you do and what makes you so darn good and worth purchasing.
In other words, this course will teach you the core 21st-century marketing skillset and is a must-attend course for anyone wanting to engage with their customers.
Outcome / Qualification etc.
Awards: Certificate of Achievement
What Will I Learn?
- Use content to get conversions
- The importance of storytelling
- Identify your audience
- Create a content strategy
- Identify best types of content
Training Course Content
Session 1: Introduction to content
- What is content marketing? Examples of content marketing
- Benefits and disadvantages of content marketing
- Why content marketing works
- Exercise - Brand brainstorming
Session 2: Laying the foundations
- The importance of storytelling in content marketing
- How to cultivate meaningful interactions through content
- How to Identify your audience
- Exercise - Identifying your audience
- Discussion - How content works for your audience
Session 3: The next steps
- The fundamental importance of emotion in driving behaviour
- Creating an effective strategy
- How content can meet business needs
- Repurposing existing or future content
- Exercise - Repurposing your content
Session 4: Types of content and how they can work for you
- Blogs
- Video
- Infographics
- Interviews
- Social Media
- Topic brainstorm + workshop of existing content
Course delivery details
The following delivery options are available for this course:
- Classroom at London Bridge
- Online, live from anywhere
Why choose Media Training
25+ years of experience
Average class size of 6
Choose Mac or PC
About provider
Media Training
What makes a great course? When we opened our first centre 25 years ago, we asked ourselves this question. We've spent every day since perfecting the answer. We offer over 100 instructor-led courses that you can choose to attend either...
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Contact info
Media Training
Reviews
Average rating 4.8
Based on 44 reviews.
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