Feature Writing Intro

Media Training
Course summary
2 days
449 GBP excl. VAT 299 - 449 GBP excl. VAT
London, Online courses
Professional Training

Course description

Feature Writing Intro

Learn the essential writing and research skills to become a professional feature writer. Understand the preparation and workflow required to keep your editor happy.

This course covers the news writing and newsgathering skills which every writer needs to master before they can become a competent feature writer.

The course covers ideas for features, how to ensure you follow an editor’s brief, how to research your subject thoroughly, how to identify the best interviewees and get the best quotes and how to decide which style of feature it should be.

This course is for anyone who needs to write features in the course of their work - including press officers, publicity officers, contributors to in-house journals, and magazine and newspaper journalists. You need no previous experience to attend this course.

Outcome / Qualification etc.

Awards: Certificate of Achievement

What Will I Learn?

  • Generate ideas for features
  • Understand the brief
  • Use tested research techniques
  • Identify the best interviewees
  • Understand your audience

Training Course Content


  • Defining characteristics of a feature story
  • How to construct a feature
  • Different feature formats: the Inverted Triangle vs the Diamond and other formats

Finding and researching good feature subjects

  • How to turn good ideas into good features
  • How to decide what features will work best
  • How to research a feature
  • Using the web and other published material and archives for new ideas
  • Spotting ideas in other sources that were not intended to offer feature options

The essentials of good English

  • Grammar and spelling
  • Sentence and paragraph construction
  • Feature writing styles

Secrets of structuring a feature

  • How to get your feature off to the right start
  • Organising elements in the most logical and interesting way
  • Different structures and formats
  • Finding a good ending for your feature

How to interview

  • Preparing for an interview
  • Deciding who to interview
  • Ensuring you are well-briefed

Getting the right quotes

  • Gaining your subject’s confidence
  • Deciding when to use direct quotes
  • When to convert information into reported speech

Writing for digital readers

  • The differences between print and online reading habits
  • Linking to and embedding multimedia content in your features

How to meet deadlines

  • Setting realistic deadlines
  • Tips and tricks on how to make feature editors happy

Course delivery details

The following delivery options are available for this course:

  • Classroom at London Bridge
  • Online, live from anywhere

Why choose Media Training

25+ years of experience

Average class size of 6

Choose Mac or PC

About provider

Media Training 

What makes a great course?  When we opened our first centre 25 years ago, we asked ourselves this question. We've spent every day since perfecting the answer. We offer over 100 instructor-led courses that you can choose to attend either...

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Contact info

Media Training

Butler's Wharf Building
36 Shad Thames
SE1 2YE London United Kingdom

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Average rating 4.8

Based on 39 reviews.

Great teacher and great venue
Fable Bureau
Friendly, nice environment.
Our trainer was extremely good and very welcoming. It was nice to spend the two days with him.
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