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Google Analytics Intro

Media Training
Course summary
Professional Training
1 day
349 GBP excl. VAT 199 - 349 GBP excl. VAT
London, Online courses

Course description

Google Analytics Intro

Analyse your website traffic data effectively to improve conversions. Understand your users' behaviour to align your digital marketing strategy and budget.

A Google Analytics training course is the ideal way to get started with this vital web marketing tool that provides statistical data on your website traffic and marketing effectiveness.

Powerful, flexible and easy-to-use features let you see and analyse your traffic data in entirely new ways. Using the information from Google Analytics allows you to strengthen your marketing initiatives and increase the number of conversions or sales from your website.

You'll learn how to understand the data and flow of visitors to your site. Maximise the effectiveness of your website and learn how to crunch the numbers to ensure that your marketing budget is being used most effectively.

With more and more customers coming to businesses through company websites it is increasingly important to understand a user's behaviour on your site. Google Analytics allows you to track your traffic and judge the success of pages on your current website. Our Google Analytics course shows you how to interpret the behaviour of users on your site so you can align your marketing strategies.

Outcome / Qualification etc.

Awards: Certificate of Achievement

What Will I Learn?

  • Understand the interface
  • Analyse website traffic data
  • About the flow of visitors
  • Understand your users' behaviour
  • Which webpages are successful

Training Course Content

Understanding the Analytics Environment

  • How analytics works
  • Why Google wants you to use analytics
  • Understanding the admin section – the analytics engine room
  • Installing analytics (Quick overview)

Welcome to the Home Dashboard

  • Understanding how google segments information
  • Different types of data
  • Filtering by date
  • Moving through dashboards
  • Creating and finding annotations
  • Why we don’t use real-time data / When we could (implementation test through browser)

The Who of Analytics

  • Who are your visitors?
  • Creating a profile of your audience
  • Understanding and improving your ‘sticky’ figures (key metrics review and examples)
  • Using basic demographics information

Acquisition and Behaviour - Where and What

  • Where does your traffic come from?
  • Who needs to use which dashboard?
  • Which traffic sources work best for you
  • Understanding SEO and PPC traffic differences
  • What does your traffic do? (Trainer note: User flows)
  • Identifying your sites best and worst performing pages
  • Different ways of tracking links using analytics

Identifying Conversions and Goals

  • Understanding conversions
  • Identifying conversion
  • How to create simple goals
  • Creating and sharing reports – who needs to know?
  • Using dashboards – custom dashboards

Course delivery details

The following delivery options are available for this course:

  • Classroom at London Bridge
  • Online, live from anywhere

Why choose Media Training

25+ years of experience

Average class size of 6

Choose Mac or PC

About provider

Media Training 

What makes a great course?  When we opened our first centre 25 years ago, we asked ourselves this question. We've spent every day since perfecting the answer. We offer over 100 instructor-led courses that you can choose to attend either...


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Media Training

Butler's Wharf Building
36 Shad Thames
SE1 2YE London United Kingdom

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Reviews

Average rating 4.7

Based on 196 reviews.

House of Commons
Great course - very good overview and as I was the only participant, customised to my needs
Global Action Plan
Very thorough course, I feel much more confident now, thank you!
Global Action Plan
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