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How to Write Effectively

Media Training
Course summary
1 day
349 GBP excl. VAT 199 - 349 GBP excl. VAT
London, Online courses
Professional Training

Course description

How to Write Effectively

Write persuasive, compelling copy that will engage your audience. Learn valuable techniques to dramatically improve your writing skills.

The course offers practical lessons and valuable guidance on how to write forms, reports, leaflets, online messages, direct marketing, contracts, sales letters and email.

You will develop your own style of writing and hone those skills allowing you to convey the maximum information in the minimum space. You need no previous experience to attend this course.

Outcome / Qualification etc.

Awards: Certificate of Achievement

What Will I Learn?

  • Plan your writing
  • Structure your copy
  • Write words with impact
  • Use active sentence structures
  • Write for different audiences

Training Course Content

Section One

The importance of having a clear brief, whatever you are writing

  • Establishing the format and purpose of the communication
  • Desired outcomes, calls to action, impact

Keeping the audience firmly in mind

  • Building a target persona as a focus for your writing
  • Developing a tone and voice for engagement
  • Fleshing out your brief
  • Practical discussion

Section Two

Practical writing exercise, discussion and feedback

Section Three

Planning and structure

  • Finding the best structure for your message
  • Digital impacts – how your audience will skim your writing
  • Prioritising the content of your message

Deeper structure

  • Writing concisely and consistently
  • Keeping paragraphs self-contained
  • Engaging your audience with active sentences

Section Four

Practical writing exercise, feedback and group discussion

Course delivery details

The following delivery options are available for this course:

  • Classroom at London Bridge
  • Online, live from anywhere

Why choose Media Training

25+ years of experience

Average class size of 6

Choose Mac or PC

About provider

Media Training 

What makes a great course?  When we opened our first centre 25 years ago, we asked ourselves this question. We've spent every day since perfecting the answer. We offer over 100 instructor-led courses that you can choose to attend either...


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Contact info

Media Training

Butler's Wharf Building
36 Shad Thames
SE1 2YE London United Kingdom

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Reviews

Average rating 4.8

Based on 61 reviews.

Centre for Progressive Policy
Patsy was fantastic - listened to the challenges I have and weaved them into training throughout the day.
AFRY Management Consulting
Helpful to have space away from the day-to-day to consider different approaches.
IDS
Very personable and patient teacher. It was a great class with lots of real life examples to use in the workplace
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