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Infographics Intro

Media Training
Course summary
1 day
349 GBP excl. VAT 199 - 349 GBP excl. VAT
London, Online courses
Next available date: Enquire for more information - London
Professional Training

Course description

Infographics Intro

Learn how to provide engaging and accessible information using infographics. Find the story hidden in the data using journalistic techniques.

Infographics are an exciting visual way to tell a story, reveal the truth in the data, provide engaging and accessible information, and reinforce your brand. If they are timely, relevant and useful – and great to look at - they can have a viral impact. But the content has to be rich, well-researched, accurate, and have a strong narrative flow.

This practical one day course will teach you how to find the story in the data and tell it to your readers using tried and tested journalistic techniques, from angle and structure to powerful headlines and an irresistible call to action.

You will explore different infographic formats and develop content all the way to the point of design.

If you would like to explore the graphic design aspects of Infographics, we recommend attending either our one-day Infographics: Design with Illustrator or our two-day Illustrator Introduction course.

Outcome / Qualification etc.

Awards: Certificate of Achievement

What Will I Learn?

  • Assess the data
  • Find a visual story
  • Find the angle
  • Use powerful headlines
  • Use calls to action

Training Course Content

Introduction

  • What is an infographic?
  • What makes a successful infographic?
  • Balanced branding: How infographics work best as marketing tools
  • The infographics as an integrated element of your company’s digital marketing strategy

Common Infographic Styles

  • Diagram Infographics
  • Process Infographics
  • Chart Infographics
  • Timeline Infographics
  • Best practice for data presentation

Getting good ideas

  • Researching topics for different infographic styles
  • Finding the best data
  • Defining and refining your angle

Telling the story

  • Infographic content as journalism
  • Structuring the narrative
  • What’s new or different?
  • Reliable data: Using statistics and facts to support the story
  • Brief but never dull: The art of concise reporting

The Call to Action

  • The core message of your infographic
  • Your audience: Who wants to know?
  • Compelling content: Revelations, shared practical advice and engaging questions
  • Capturing emotions: How to write attention-grabbing headlines and other sells

Avoiding common pitfalls

  • Weak, old or non-existent stories
  • Inaccurate or out-of-date data
  • Over-branding

The design brief

  • Visualising the story
  • Standing out from the crowd

Course delivery details

The following delivery options are available for this course:

  • Classroom at London Bridge
  • Online, live from anywhere

Why choose Media Training

25+ years of experience

Average class size of 6

Choose Mac or PC

About provider

Media Training 

What makes a great course?  When we opened our first centre 25 years ago, we asked ourselves this question. We've spent every day since perfecting the answer. We offer over 100 instructor-led courses that you can choose to attend either...


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Contact info

Media Training

Butler's Wharf Building
36 Shad Thames
SE1 2YE London United Kingdom

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Reviews

Average rating 4.8

Based on 104 reviews.

IFOAM Organics Europe
Quick and smooth communication
Agrifood and Biosciences Institute
The teaching was clear
CWGC
Piers was a very engaging tutor & I really enjoyed the session.
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