Mailchimp Intro

Media Training
Course summary
Professional Training
1 day
349 GBP excl. VAT 199 - 349 GBP excl. VAT
London, Online courses

Course description

Mailchimp Intro

Learn how to create and send professional email campaigns. Understand the reporting features and analyse data to improve conversions.

Mailchimp is the go-to web application for building great email campaigns and creating a strong and lasting bond with your clients.

This course will show you how to set up your account, import existing client lists, create sign-up forms and manage your lists.

It will serve as a best practice guide for existing users or a fantastic fast track course for those new to email marketing.

You'll learn how to put together your own company templates, understand the reporting features of Mailchimp and utilise the information to pass genuine sales leads on to your sales and marketing colleagues.

You'll get plenty of practice time and be trained by a marketing expert who'll give you some great pointers to help you make your email campaigns more successful.

This is a must-attend course for anyone who wants to make the most of their client lists and their Mailchimp subscription. You need no previous experience to attend this course.

Outcome / Qualification etc.

Awards: Certificate of Achievement

What Will I Learn?

  • Setting up Mailchimp
  • Creating and sending campaigns
  • Working with subscriber lists
  • Sign-up forms
  • Improving open rates

Training Course Content

Getting Started with MailChimp

  • Setting up an account
  • Creating a subscriber list
  • Importing your subscribers
  • Integrating your Mailchimp account with social media

Creating and Sending Campaigns

  • Working with templates
  • Starting your first campaign
  • Customising a campaign template
  • Testing your campaign before sending
  • Reviewing your campaign results

Working with Sign-Up Forms

  • Introducing sign-up forms
  • Customizing response emails for your audience
  • Adding the sign-up form to your website

Working with Subscriber Lists

  • Updating a subscriber list
  • Using segments
  • Using groups
  • Engaging Your Subscribers
  • Creative ways to grow your subscriber list
  • Engaging top subscribers
  • Improving your click and/or open rates

Reports and Sales Opportunities

  • Analysing data
  • Creating KPIs for your email campaigns
  • Using clicks as sales leads

Course delivery details

The following delivery options are available for this course:

  • Classroom at London Bridge
  • Online, live from anywhere

Why choose Media Training

25+ years of experience

Average class size of 6

Choose Mac or PC

About provider

Media Training 

What makes a great course?  When we opened our first centre 25 years ago, we asked ourselves this question. We've spent every day since perfecting the answer. We offer over 100 instructor-led courses that you can choose to attend either...

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Contact info

Media Training

Butler's Wharf Building
36 Shad Thames
SE1 2YE London United Kingdom

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Average rating 4.7

Based on 71 reviews.

Scottish Government
Kirsty is amazing! Super engaging and knowledgeable and would love to attend more of her classes.
Media Training Ltd
It was so good! Can't wait to use Mailchimp!
Self Employed
This is my 2nd course with you and I always find them so incredibly helpful & I learn so much - thank you.
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