SEO Copywriting

Media Training
Course summary
1 day
349 GBP excl. VAT 199 - 299 GBP excl. VAT
London, Online courses
Professional Training

Course description

SEO Copywriting

Create brilliant, well-crafted copy that engages readers and search engines alike. The perfect course for content creators who need to write SEO-friendly copy.

Well crafted copy engages customers and search engines alike.

This course will teach you to write so you can engage your audience with captivating copy, along with your keywords rank highly on Google.

You will learn to incorporate your keywords into your copy without contrivance or clunkiness which are turn-offs for existing and prospective customers. Some knowledge of SEO principles and writing for the web would be useful.

Outcome / Qualification etc.

Awards: Certificate of Achievement

What Will I Learn?

  • SEO best practices
  • Use keywords effectively
  • Structuring SEO copy
  • Writing for your audience
  • Practical exercises

Training Course Content

Section one

The SEO copywriting process

  • Digital impacts for online audiences: how SEO fits in
  • Structuring SEO copy for maximum engagement
  • Using your audience as the starting point for SEO
  • How to make sure your brief targets your audience

Introduction to keyword research

  • Introduction to keyword research
  • Long and short tail keywords
  • An overview of keyword research tools and how to use them

Section two

  • Delegates will create a copywriting brief based on their own type and topic of content, using the process and tools introduced in the morning to build a keyword group
  • Group feedback and discussion

Section three

The anatomy of SEO copy

  • Keyword placement and density
  • Titles, sub-headings and tags
  • Linking techniques
  • SEO dos and don’ts

Fine-tuning your SEO copywriting

  • Keeping the tone natural and fluent
  • Writing with keywords – not around them
  • Adjusting voice for different digital platforms and purposes

Section four

  • Delegates will write an SEO-driven piece of copy for a particular audience, using a brief provided by the trainer and keyword research techniques introduced during the day
  • Feedback and group discussion

Course delivery details

The following delivery options are available for this course:

  • Classroom at London Bridge
  • Online, live from anywhere

Why choose Media Training

25+ years of experience

Average class size of 6

Choose Mac or PC

About provider

Media Training 

What makes a great course?  When we opened our first centre 25 years ago, we asked ourselves this question. We've spent every day since perfecting the answer. We offer over 100 instructor-led courses that you can choose to attend either...

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Contact info

Media Training

Butler's Wharf Building
36 Shad Thames
SE1 2YE London United Kingdom

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Average rating 4.7

Based on 129 reviews.

Humanists UK
Friendly trainer. Easy to ask questions to. Obviously very knowledgeable.
Humanists UK
The course was split into manageable chunks that were divided sensibly. We were able to pause things and ask questions throughout rather than getting stuck and losing track as things raced ahead. Alice was very friendly and made us feel comfortable.
Humanists UK
Answering questions from participants and giving attention to specific problems and resolutions.
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