Course summary
Professional Training
1 day
299 GBP excl. VAT 149 - 249 GBP excl. VAT
London, Online courses

Course description

SEO Intro

Learn to improve how your website ranks with major search engines such as Google. Get taught practical, proven tips and techniques from SEO experts.

This course is designed to provide you with the strategies, tools and techniques that you need to improve how your website ranks with the major search engines including Google.

This course covers practical and proven techniques that will help you boost your position in search results and will improve your website profile and visitor numbers. This is a beginners course. You need no previous technical or SEO experience to attend this course.

Outcome / Qualification etc.

Awards: Certificate of Achievement

What Will I Learn?

  • Set SEO goals
  • Make pages SEO friendly
  • How to use keywords
  • Page content and structure
  • Internal and external links

Training Course Content


  • What is SEO
  • How do you rate your companies SEO
  • How SEO has changed

Getting Started with SEO

  • What makes a good website?
  • Indicators of good performance.
  • Setting goals for your pages.
  • Organic search vs SEM

Search Engine Friendly Pages

  • Pages for navigation vs pages for search
  • Key elements of a searchable page
  • Cornerstone content
  • What is a landing page and why is it important?


  • What is a keyword
  • Creating keyword groups
  • Long tale keywords
  • Keyword tools
  • Creating a keyword cloud

Content and Structure

  • Using keywords to create searchable content
  • Keywords in H1, H2, Alt tags
  • Effective page layout
  • The importance of relevance in search
  • Effective use of internal and external links

Managing and Marketing your website

  • Google Analytics
  • Mobile friendly and fast
  • Using Social Media
  • Why Blogging matters

Course delivery details

The following delivery options are available for this course:

  • Classroom at London Bridge
  • Online, live from anywhere

Why choose Media Training

25+ years of experience

Average class size of 6

Choose Mac or PC

About provider

Media Training 

What makes a great course?  When we opened our first centre 25 years ago, we asked ourselves this question. We've spent every day since perfecting the answer. We offer over 100 instructor-led courses that you can choose to attend either...

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Contact info

Media Training

Butler's Wharf Building
36 Shad Thames
SE1 2YE London United Kingdom

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Average rating 4.9

Based on 178 reviews.

The Good Book Company
Michael was a very good presenter. Kept things interesting, well-paced, and understood my requirements.
E&T Magazine at The Institution of Engineering and Technology
Michael gave me really insightful knowledge about the subject area, providing really great examples and advice on how to improve on SEO on our websites,. Very friendly, very approachable. Great course!
Nightingale Hammerson
Simon was very knowledgeable, and great at explaining the different terms in a way that we could understand.
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