Course description
SEO Intro
Learn to improve how your website ranks with major search engines such as Google. Get taught practical, proven tips and techniques from SEO experts.
This course is designed to provide you with the strategies, tools and techniques that you need to improve how your website ranks with the major search engines including Google.
This course covers practical and proven techniques that will help you boost your position in search results and will improve your website profile and visitor numbers. This is a beginners course. You need no previous technical or SEO experience to attend this course.
Outcome / Qualification etc.
Awards: Certificate of Achievement
What Will I Learn?
- Set SEO goals
- Make pages SEO friendly
- How to use keywords
- Page content and structure
- Internal and external links
Training Course Content
Introduction
- What is SEO
- How do you rate your companies SEO
- How SEO has changed
Getting Started with SEO
- What makes a good website?
- Indicators of good performance.
- Setting goals for your pages.
- Organic search vs SEM
Search Engine Friendly Pages
- Pages for navigation vs pages for search
- Key elements of a searchable page
- Cornerstone content
- What is a landing page and why is it important?
Keywords
- What is a keyword
- Creating keyword groups
- Long tale keywords
- Keyword tools
- Creating a keyword cloud
Content and Structure
- Using keywords to create searchable content
- Keywords in H1, H2, Alt tags
- Effective page layout
- The importance of relevance in search
- Effective use of internal and external links
Managing and Marketing your website
- Google Analytics
- Mobile friendly and fast
- Using Social Media
- Why Blogging matters
Course delivery details
The following delivery options are available for this course:
- Classroom at London Bridge
- Online, live from anywhere
Why choose Media Training
25+ years of experience
Average class size of 6
Choose Mac or PC
About provider
Media Training
What makes a great course? When we opened our first centre 25 years ago, we asked ourselves this question. We've spent every day since perfecting the answer. We offer over 100 instructor-led courses that you can choose to attend either...
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Contact info
Media Training
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Average rating 4.9
Based on 178 reviews.
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