Course description

Key Account Management - In-House Training from Mercuri International

This in-house training course is designed to take experienced sales professionals through a process of analysis and reflection, using real life customer data, to help them build a highly effective account plan.

Delivered at your company premises, your team will gain:

  • A comprehensive toolkit for driving efficient selling activity
  • A clearly defined process for creating stronger and more profitable relationships that are secured from competitor activity
  • A defined set of methods.

To learn more about this course, simply fill out an information request form and someone from Mercuri International will be in touch to answer your questions.

Suitability - Who should attend?

This course is suitable for experienced sales people who have, or soon will have, responsibility for managing strategic relationships with key customers.

Training Course Content

This in-house course will explore the following topics: 

  • What does Key Account Management feel like?
  • The Mercuri Key Account Management Model
  • Selection Criteria
  • Managing Information and People
  • Objectives and Strategies
  • Planning and Measurement
  • Personal Action Planning


Contact Mercuri for pricing details.

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About provider

Mercuri International (UK) Ltd 

The sales and business performance experts who enable excellence by transforming organizations and empowering people to reach their full potential. How we create impact With an established track record and global reach, Mercuri has built its reputation on delivering measurable...

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Mercuri International Ltd

Mercuri International
Forward House
B955AA Warwickshire

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