Adobe Analytics Advanced

Mezzo Labs
Course summary
7 hours
Next available date: Contact provider for date and price - London
Corporate Training for Teams

Course description

Adobe Analytics Advanced

This Advanced Adobe Analytics bespoke training course is for users with an active Adobe Analytics account. The training will delve into the more complex features and functionalities including Workspace in your Adobe Analytics account. This one-day classroom-based course will demonstrate the flexibility of the workspace environment for querying the data and allow you to start treating your data more intelligently – allowing you and your team to interrogate the data further.

You will leave this course knowing how to navigate your way through Workspace to set up and manage bespoke queries and extract large datasets using robust queries for automated reports.

Suitability - Who should attend?

This training course has been tailored and created for current Adobe Analytics practitioners who know the basics of the tool and wish to benefit from the enhanced functionality available, to improve their understanding of web performance. It is also suitable to anyone who has previously had experience with Adobe Analytics and needs a refresher on newer features.It is aimed primarily at digital marketers, ecommerce managers, UX designers, newbie web analysts or anyone wanting knowledge of Adobe Analytics.

If you need more information regarding the training course please contact us.

Training Course Content

  • Building intelligent datasets: building segments, creating filters and developing calculated metrics based on bespoke conversions.
  • Interactive features: Click map features, activity maps and pathing reports.
  • Workspace: A guided tour around workspace, applying filters and segments, flow analysis, cohort analysis, segment comparison, creating and sharing dashboards and adding alerts.
  • Plug-ins and data feeds: Configure and manage data feed requests and change existing data feeds
  • Report builder: building queries, extracting large datasets into Excel and best practice data manipulation techniques.

About provider

Mezzo Labs

Mezzo Labs

Mezzo Labs is a digital intelligence consultancy in the UK with a team of expert professionals who have a vast experience working with various data and analytics tools. Based in London and Hong Kong, they are experts in Google Analytics,...

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Mezzo Labs

26-28 Underwood Street, Hoxton
N1 7JQ London

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