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Google Analytics Introduction

Mezzo Labs
Course summary
7 hours
500 GBP excl. VAT
English
London
Next available date: 21/11/2019 - London
Open / Scheduled

Course description

Google Analytics Introduction

This Google Analytics, one-day Introduction training course will familiarise you with the GA interface and how to navigate it, key definitions and which metrics to use, as well as the standard reports and what they can tell you.

Learn which of the standard reports to use to answer different questions and understand how to set up and measure campaign performance.

Suitability - Who should attend?

Anyone new to Google Analytics or anyone who has been using GA but would like a broader understanding of what this tool does and how to use it more effectively. It doesn’t assume any prior knowledge of the tool or any technical capability.

If you need more information regarding the training course please contact us.

Training Course Content

  • Introduction to web analytics: Key definitions and uses, digital objectives and KPIs, how tracking works
  • Setting up Google Analytics: Account structure, user permissions, navigation menu, report structure, dimensions and metrics
  • Standard reports: Home dashboard, real time reporting, audience reports, acquisition reports, behaviour reports, conversion reports
  • Reporting techniques: Filters and segments, dashboards and sharing
  • Top tips and tricks

About provider

Mezzo Labs

Mezzo Labs

Mezzo Labs is a digital intelligence consultancy in the UK with a team of expert professionals who have a vast experience working with various data and analytics tools. Based in London and Hong Kong, they are experts in Google Analytics,...


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Contact info

Mezzo Labs

26-28 Underwood Street, Hoxton
N1 7JQ London

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Reviews

Richelle (Pearson)
(5)
I thought the training session was brilliant and hope to join another one in the future.
James (Marie Curie)
(5)
Spent the day with Alex from Mezzo Labs, it was a great experience and well worth the time and money. I learned a lot and I felt very welcome in their warm, friendly office. Mezzo Labs is full of great and incredibly patient specialists who are kind, knowledgeable and also passionate about working with or finding solutions for their clients. ...
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