Course Description

Account Management Training

Account Development Strategies- A 1-day in-house training course

A great account manager can contribute to sales increase, cost reduction and an increase of customer loyalty. A company needs a specialist who understands customer's business and goals as well as build strong relationships. By working together the company ensures low risk for buyers and economies of scale.

Developing accounts is one of the most important elements of a successful business. This training course will ensure that sales team is equipped to improve customer relationships in order to grow business and keep customers happy.

Account Development Strategies is a dynamic programme that is designed to help delegates:

  • Clearly identify their market sector
  • Profile target market
  • Examine their current customer base
  • Define their Competitive advantage
  • Develop profitable long term key accounts

One-to-One Personal Development

Delegate numbers are strictly limited on this course which implies that participants are guaranteed to get the personal tuition they require and deserve.

Suitability - Who should attend?

This in-house version of Account Development Strategy training course is designed for groups of more experienced sales professionals who already have an understanding of existing accounts and a desire to grow the business.

Outcome / Qualification etc.

This Account Development Strategies course is designed to help participants:

  • Clearly identify their market sector
  • Profile their target market
  • Examine their current customer base
  • Define their Competitive advantage
  • Develop profitable long term key accounts
  • Contents
  • Profiling the ideal account
  • Analysis of existing major accounts
  • The Comfort Level
  • Seeing the account as a market 
  • Identifying market potential
  • Achieving a balanced portfolio
  • Entry Strategies
  • Relationship Building
  • Exit Barriers
  • The Coach
  • Multi level selling
  • Changing Markets
  • Customer Charter
  • Buying Influencing Chart
  • Becoming a business partner


In-house delivery option

MLP Training arranges in-house training to help meet client's organisational needs.

Please contact MLP Training for more detailed cost information and availability.

In-house delivery may also be a cheaper alternative for the firms.

Provider: MLP Training

MLP Training

MLP Training helps delegates achieve their goals and become the best that they can be, developing their sales and business management skills. The open courses and in-house training solutions provided by MLP TrainingĀ fit an organisation'sĀ business needs and help delegates develop...

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Contact information for MLP Training

MLP Training

16 Greenmount Drive, Greenmount
BL8 4HA Bury, Lancashire

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