Combined Sales & Marketing Diploma

New Skills Academy
Course summary
50 hours
240 GBP
Online courses
Next available date: Enquire for more information - Online courses
Professional Training

Course description

Combined Sales & Marketing Diploma

People say it is money that makes the world go around and in the business environment, there are a couple of key activities that when combined form a well-oiled machine that makes sure there are always customers and cash flowing into the business. Sales and marketing are the two best friends walking hand-in-hand to help you achieve this ultimate goal.

If you are looking to set up your own business, develop and market your idea or if you are simply looking to get a job in the fast-paced business environment, then this combined course is for you. This ultimate sales and marketing course wraps up four key topics into separate courses - traditional marketing, digital marketing, advertising and sales. It is an overview of everything you should know and be doing in order to get your idea, product or business discovered.

The course takes you on a journey to explore these topics, learning key concepts and techniques and building a solid foundation of knowledge and practical experience as you work through the modules, teaching you how to make sure that people know, buy and love what you have to offer.

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Suitability - Who should attend?

Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

Outcome / Qualification etc.

What you will learn:

  • The fundamentals of Search Engine Optimisation and how to make sure that your content can be discovered by search engines
  • What Web Analytics are and how they can help you see the effectiveness of your marketing campaigns.
  • The key difference between marketing and advertising and why it is important to distinguish between both activities
  • The anatomy of an advert and how knowing about message positioning can help you build a strong brand
  • How to plan and execute a successful advertising campaign and why this is important for promoting your product or business
  • What makes a piece of content go viral and how to use this for advertising purposes
  • Benefits of Taking This Course:

    There are a number of major benefits associated with this special Sales & Marketing Course in that it does provide you with comprehensive knowledge to build your marketing funnel and use sales techniques to convert potential leads into paying customers. Secure the wellbeing of your business by learning all there is to know about sales, marketing and advertising and how you can become an expert in promoting and selling products and services.

    However, further benefits include:

    • Study online and at home
    • Study at your own pace
    • Have full support online as you complete the course
    • Take advantage of the comprehensive modules that are easy to follow
    • Receive an industry recognised certification at the end
    • There are no entry requirements

    In today’s competitive field of global businesses, you need to make sure that your brand voice is heard and remembered and your products sold. It is a matter of being active on all fronts and carrying out a variety of sales and marketing activities. Fortunately, with all the information this combined course provides, you can be sure that you will learn everything you need in order to beat your competition and stand out from the crowd.

    On completion of the course, you will be awarded a certificate.

    Training Course Content

    Course Modules/Lessons

    Sales Diploma

    • Module 1: Understanding Sales & the Psychology of Selling
    • Module 2 : Developing Sales Skills
    • Module 3 : Sales Talk – Understanding the Jargon.
    • Module 4 : The Evolution of Professional Sales
    • Module 5 : The Skills you Need to Succeed at Selling
    • Module 6 : Setting and Achieving Goals
    • Module 7 : Understanding the Selling Process
    • Module 8 : Prospecting and Lead Generation
    • Module 9 : Preparing to Sell
    • Module 10 : Writing Sales Proposals
    • Module 11 : Making Your Sales Pitch
    • Module 12 : The Power of Influence & Motivating People to Buy
    • Module 13 : Negotiating and the Concept of the Three P’s
    • Module 14 : Handling Objections and Overcoming Barriers to a Sale
    • Module 15: Effective Closing
    • Module 16: Following Up, the Importance of Aftercare and Developing the Relationship
    • Module 17: Cold Calling
    • Module 18: Sales Tools and Technology
    • Module 19: Managing a Sales Team

    Marketing Diploma

    • Module 1: Marketing – Definition and Reasons for Use
    • Module 2 : The Importance and Roles of Marketing
    • Module 3 : The Fundamentals of Marketing
    • Module 4 : Understanding Customer Needs for Marketing Purposes
    • Module 5 : Getting to Grips with the Marketing Environment
    • Module 6 : The Different Forms of Marketing
    • Module 7 : The Four P’s of Marketing
    • Module 8 : Offline Marketing
    • Module 9 : Online Marketing
    • Module 10 : Creating a Marketing Plan
    • Module 11 : Dealing with Budget Restraints and Getting Value for Money
    • Module 12 : Evaluating the Success of the Marketing Plan
    • Module 13 : Key Mistakes to Avoid Making with Marketing
    • Module 14 : Important Marketing Tools to Use to Your Advantage
    • Module 15: Key Bullet Points to Keep in Mind About Marketing

    Digital Marketing Diploma

    • Module 1: Introduction to Digital Marketing
    • Module 2: Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM)
    • Module 3: Websites and Web Design
    • Module 4: Digital Display Advertising
    • Module 5: Email and Mobile Marketing
    • Module 6: Social Media Marketing
    • Module 7: Online Public Relations
    • Module 8: Web Analytics
    • Module 9: Planning a Digital Marketing Campaign
    • Module 10 : Digital Marketing Regulations

    About provider

    New Skills Academy

    New Skills Academy

    Welcome to New Skills Academy – Part of the Be-a Education Family In November of 2013, a single question was asked: ‘What do you want to learn?’ From there, a vision was born of comprehensive, high quality, and affordable online...

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    Contact info

    New Skills Academy

    Hertford Rd, Ware
    SG12 9LH Hertfordshire

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