Creative Videos for Marketing and Communications

Nottingham Trent University
Course summary
Wednesday to Friday, three days, or Monday to Friday, one week
229.17 - 325 GBP excl. VAT
Full time
Professional Training
Next available date: 14/04/2021 10:00 - Nottingham
Course Dates
14/04/2021 10:00  (English)
229.17 GBP
19/07/2021 10:00  (English)
325 GBP

Course description

Creative Videos for Marketing and Communications

Promoting your business using short videos has become an important and cost-effective marketing strategy used by sole traders and companies alike.

Similarly, training videos produced in-house can be an excellent means to up-skill your staff or cover vital health and safety information.

With the increasing availability of Apple Mac laptops and high-resolution cameras built into mobile phones, the tools needed to create top quality videos are already at hand.

So, all that you now need are the skills to develop and produce your videos to a professional level.

This Mac-based course is for marketers or small business owners who want to create effective short videos for little or no cost.

You might want to create a ‘How to…’ video for YouTube, a short advert for social media or an interview for your website.

Whatever your need, having the skills to create something that is unique and impressive is essential.

The course follows this structure:

Day One: Development and Scripting

Working out the purpose, form and audience of your intended promotional video.

Will it be a company advert?

Will it be a technical informer?

What style will it be?

Who are you trying to reach?

Day Two: Production

The planning and preparation needed to obtain the assets to create your video.

Where will it be filmed?

How will it be filmed?

Who will film it?

What things will you need?

Will it need actors or voice-overs?

What will it cost?

Effective planning is key to a successful shoot.

Location scouting, shot lists, storyboards, rehearsals, timings, schedules are some of the things explored to ensure that you are fully prepared to get every shot you need.

Day Three: Post Production

Splicing together the sound and vision to create your finished promotional video.

What shot goes in the edit?

How does a voice-over match up?

Does it need music?

How do I get it ready for Facebook or YouTube?

This will be a hands-on workshop using readily available software to complete and output your video ready for posting wherever you wish to promote it.

On this course, you will:

  • develop and visualise ideas
  • learn the language of shooting, including framing, angles and camera movement
  • write scripts and create storyboards and shot lists
  • complete pre-production procedures for being on location
  • learn how to capture images on phone cameras
  • editing using iMovie
  • adding voice-overs, sound effects and music
  • render for web or display.

What will I gain?

By the end of the course, you’ll understand all the stages of the production process, and have a finished video ready to share with your audience.

You’ll also have the knowledge, skills and enthusiasm to keep making short videos well beyond the course.

Where you'll learn: You will be based in the School of Art and Design on the City Campus.

You’ll find collaborative working spaces and studios with comprehensive Mac suites equipped with software for editing video.

You’ll also have access to our library to use outside of your short course; whilst you can’t reserve or take away books, you are welcome to use them as a resource for research and referencing.

Tutor profile: Crash Taylor has become one of the world’s finest wedding photographers - in 2009 he was voted one of the UK’s top ten wedding photographers by Professional Photographer magazine. In 2010, he was editor-at-large of Turning Pro magazine, and has been featured in numerous national UK magazines, podcasts and radio shows.

After retiring from wedding photography in 2016, Crash now spends his time lecturing at Nottingham Trent University, photographing exclusive homes in Nottinghamshire and taking portraits for clients and personal projects.

He still finds time to photograph the occasional wedding for friends and family. He is completely addicted to photography and loves sharing his knowledge and skills with his students.

Need accommodation for the summer?

You can book a self-catered, single room with private bathroom on our city campus, right next door to our studios and classrooms. Accommodation can be booked online via the course homepage.

Suitability - Who should attend?

Level: Beginner

Entry requirement: You should know your way around a computer in terms of file saving and other basic functions. No previous video-making experience is required.

Outcome / Qualification etc.

Three days of quality tuition with an experienced tutor.

Certificate of attendance upon completion.

Indicative class size: 12

About provider

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Nottingham Trent University Creative, Language and Built Environment Short Courses One of the largest and most popular universities in the UK, Nottingham Trent University (NTU) provides beginners, improvers and professionals the opportunity to expand skills and knowledge by attending a short...

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Nottingham Trent University

Nottingham Trent University
50 Shakespeare Street
NG1 4FQ Nottingham

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