Motif Map Workshop for Designers and Brand Managers

Motif Map Workshop for Designers and Brand Managers

This workshop presents you with new trend tools that will fundamentally change your approach to brand, design, motif and image.

The research from this workshop has already been shared with industry for several years, attracting brands from Paul Smith to Primark, from Selfridges to Sainsbury, and from Hermes to H&M.

The tools will dramatically influence your approach, giving you and your business a competitive advantage.

In a world where social media fetishises trends, generating a response to your brand, product or service is the most challenging thing that creative professionals are facing.

It is essential to bypass the trend machine in favour of a more authentic approach.

So, whether you see yourself or your business as aligned to or above trend, this workshop approaches the subject from a different angle, challenging former trend responses and setting out new approaches to design development.

It’s ideal for creative professionals from any area of design, any market level and any professional perspective.

You might work in the fashion, product or service industries as a buyer, designer, art director or communications manager.

Regardless of your role and business, this course will provide you with serious skills.

During the workshop you will:

• learn new techniques and fresh ways of responding to trend
• explore alternative perspectives on image and its application
• complete a range of investigative tasks that you can apply to your work in the future
• get early access to a new trend process before your competitors.

What will I gain?

You will leave this workshop with a set of practical tools that you can then use regularly to inform your trend decisions.

“As a fashion brand we don't exist in a vacuum . This motif work has shown that understanding trends is not necessarily to follow them blindly.” (Paul Smith)

“These tools could really help us engage our minds much quicker, and generate more ideas relevant to the consumer.” (Maxmara)

“This has really helped to recognise trends and how to push them further into something more unexpected, to develop and create more sophisticated designs and products.” (H&M)

“It prompts designers to think in a different way. We can get to creative ideas sooner, making designers think differently and challenging commercial ideas.” (Selfridges)