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Public Relations Level 3

Open Study College
Course summary
379 GBP
English
Distance
e-learning / Online / Distance

Course description

Unit 1: PR and the Art of Communication

  • What is PR?
  • Is PR just 'spin' or 'propaganda'?
  • Information or stories?
  • Gestetner

Unit 2: Media Relations and New Technologies

  • Who says something is good?
  • The impact of new technologies
  • The impact on PR
  • Research
  • Media relations
  • Press releases

Unit 3: Running a PR Campaign

  • PR campaigns
  • Define your aim or goal
  • Map out the terrain
  • Identifying your publics
  • Defining your messages
  • Setting objectives
  • Devising strategy
  • Evaluating outcomes

Unit 4: Internal PR

  • Corporate planning
  • Finance
  • Marketing
  • Your PR manual
  • Information, Analysis, Meaning, Impact
  • Designing internal communications

Unit 5: Putting Things Right Crisis Management

  • Before a crisis occurs
  • Scenario planning
  • Communication
  • The crisis team
  • Response papers / holding statements
  • Question and answer documents
  • The crisis manual
  • Crisis briefing and staff training
  • What to do if a crisis happens
  • Swift action
  • Learning from the event

Unit 6: Your PR Career

  • Creativity
  • Technical skills
  • Interviews
  • Events management
  • Management and administration
  • Strategic leadership
  • Ethics and your role in PR
  • Conclusions

Why choose Open Study College

Trusted by over 73,000 students

Study from home, at your own pace

Discounts on selected courses

Expenses



Pay Now: GBP 379.00
OR 6 Monthly Instalments of GBP 71.85 with a deposit of GBP
47.90 totalling 479

About provider

Open Study College - First class home learning with a difference!

At Open Study College we exceed in delivering a unique home learning experience! Having helped over 73,000 people improve their skills with a trusted qualification, Open Study College is one of the UK’s largest distance learning colleges. Offering over 500...


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