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Public Relations Level 3

Open Study College
Course summary
379 GBP
English
Online courses
Professional Training

Course description

Unit 1: PR and the Art of Communication

  • What is PR?
  • Is PR just 'spin' or 'propaganda'?
  • Information or stories?
  • Gestetner

Unit 2: Media Relations and New Technologies

  • Who says something is good?
  • The impact of new technologies
  • The impact on PR
  • Research
  • Media relations
  • Press releases

Unit 3: Running a PR Campaign

  • PR campaigns
  • Define your aim or goal
  • Map out the terrain
  • Identifying your publics
  • Defining your messages
  • Setting objectives
  • Devising strategy
  • Evaluating outcomes

Unit 4: Internal PR

  • Corporate planning
  • Finance
  • Marketing
  • Your PR manual
  • Information, Analysis, Meaning, Impact
  • Designing internal communications

Unit 5: Putting Things Right Crisis Management

  • Before a crisis occurs
  • Scenario planning
  • Communication
  • The crisis team
  • Response papers / holding statements
  • Question and answer documents
  • The crisis manual
  • Crisis briefing and staff training
  • What to do if a crisis happens
  • Swift action
  • Learning from the event

Unit 6: Your PR Career

  • Creativity
  • Technical skills
  • Interviews
  • Events management
  • Management and administration
  • Strategic leadership
  • Ethics and your role in PR
  • Conclusions

COVID-19 Update

This provider offers an online version of their classroom courses

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Why choose Open Study College

Trusted by over 90,000 students

Study from home, at your own pace

Discounts on selected courses

Expenses



Pay Now: GBP 379.00
OR 6 Monthly Instalments of GBP 71.85 with a deposit of GBP
47.90 totalling 479

About provider

Open Study College

Open Study College - the distance learning experts

At Open Study College we have helped more than 90,000 students over the last 13 years to enrol on courses that have helped them to achieve their goals. Offering over 650 courses ranging from childcare to beauty therapy, we have...


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