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Retail Management and Visual Merchandising

Open Study College
Course summary
429 GBP
English
Online courses
Professional Training

Course description

Retail Management

Level 3:

Unit 1: The Context of Retail

  • Retail management is changing
  • Losing touch with consumers
  • Market segmentation
  • Rational models
  • The role of experience in shopping
  • Finding out how customers feel
  • Brands: meaning and values

Unit 2: Customer Service

  • What is customer service?
  • The importance of customer service
  • The experience of being in your store
  • Locating the right product
  • Solving customers' problems

Unit 3: Sourcing your Retail Business

  • The value chain
  • What to stock and whom to sell it to
  • Who to buy supplies from
  • Inventory management
  • Forecasting and early sales data
  • Restocking and rapid supply

Unit 4: Getting Products to your Customers

  • Direct channels
  • Access and convenience
  • Standardisation
  • Localisation
  • Clustering
  • Suppliers and manufacturer partnerships
  • Point of purchase
  • Distribution strategy

Unit 5: Your Pricing Strategy

  • A return to haggling?
  • Advertising and promotion
  • Social media and publicity
  • Is cheapest best?
  • Costs
  • Price-matching
  • Sign-posting
  • Customer loyalty schemes
  • Other pricing strategies
  • Real value integrity

Unit 6: Managing your Profile

  • Getting the right people
  • Creating a customer-oriented culture
  • Personality and motivation
  • Managing performance
  • Setting motivational SMART goals
  • Expectations, value and brand
  • Training and developing people
  • Leading and managing people
  • Role modelling
  • Coaching
  • Learning about people

Visual Merchandising

–Short Course:

What is Visual Merchandising?

  • Understand the concept of visual merchandising
  • Role of visual merchandiser fits into the retail sector
  • How it has an impact on the profitability of an organisation
  • Terminology of visual merchandising
  • How the terminology supports the process in the retail industry
  • Understand key words such as visual concepts and seasonal themes
  • Understand the four F’s: Fashion, fabric, fit and features
  • Accessories
  • Props
  • Lightening
  • Advertising tool
  • Price ticketing

Why choose Open Study College

Trusted by over 90,000 students

Study from home, at your own pace

Discounts on selected courses

Expenses



Pay Now: GBP 429.00
OR 6 Monthly Instalments of GBP 79.35 with a deposit of GBP
52.90 totalling 529

About provider

Open Study College

Open Study College - the distance learning experts

At Open Study College we have helped more than 90,000 students over the last 13 years to enrol on courses that have helped them to achieve their goals. Offering over 650 courses ranging from childcare to beauty therapy, we have...


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