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Retail Management and Visual Merchandising

Open Study College
Course summary
479 GBP
English
Distance
e-learning / Online / Distance

Course description

 Retail Management

 Level 3:

 

Unit 1: The Context of Retail

  • Retail management is changing
  • Losing touch with consumers
  • Market segmentation
  • Rational models
  • The role of experience in shopping
  • Finding out how customers feel
  • Brands: meaning and values

Unit 2: Customer Service

  • What is customer service?
  • The importance of customer service
  • The experience of being in your store
  • Locating the right product
  • Solving customers' problems

Unit 3: Sourcing your Retail Business

  • The value chain
  • What to stock and whom to sell it to
  • Who to buy supplies from
  • Inventory management
  • Forecasting and early sales data
  • Restocking and rapid supply

Unit 4: Getting Products to your Customers

  • Direct channels
  • Access and convenience
  • Standardisation
  • Localisation
  • Clustering
  • Suppliers and manufacturer partnerships
  • Point of purchase
  • Distribution strategy

Unit 5: Your Pricing Strategy

  • A return to haggling?
  • Advertising and promotion
  • Social media and publicity
  • Is cheapest best?
  • Costs
  • Price-matching
  • Sign-posting
  • Customer loyalty schemes
  • Other pricing strategies
  • Real value integrity

Unit 6: Managing your Profile

  • Getting the right people
  • Creating a customer-oriented culture
  • Personality and motivation
  • Managing performance
  • Setting motivational SMART goals
  • Expectations, value and brand
  • Training and developing people
  • Leading and managing people
  • Role modelling
  • Coaching
  • Learning about people

 

 Visual Merchandising

 – Short Course:

 

What is Visual Merchandising?

  • Understand the concept of visual merchandising
  • Role of visual merchandiser fits into the retail sector
  • How it has an impact on the profitability of an organisation
  • Terminology of visual merchandising
  • How the terminology supports the process in the retail industry
  • Understand key words such as visual concepts and seasonal themes
  • Understand the four F’s: Fashion, fabric, fit and features
  • Accessories
  • Props
  • Lightening
  • Advertising tool
  • Price ticketing

Why choose Open Study College

Trusted by over 73,000 students

Study from home, at your own pace

Discounts on selected courses

Expenses



Pay Now: GBP 479.00
OR 6 Monthly Instalments of GBP 86.85 with a deposit of GBP
57.90 totalling 579

About provider

Open Study College - First class home learning with a difference!

At Open Study College we exceed in delivering a unique home learning experience! Having helped over 73,000 people improve their skills with a trusted qualification, Open Study College is one of the UK’s largest distance learning colleges. Offering over 500...


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