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Social Media Marketing Level 3

Open Study College
Course summary
349 GBP
English
Distance
e-learning / Online / Distance

Course description

Unit 1: Requirements for Social Media Marketing

  • What is social media?
  • The power of social media
  • The power of YouTube
  • Mobile social media
  • Social media and relationships
  • Distinction from industrial media
  • Managing social media
  • Top three social  networks
  • 17 concrete rules
  • Ownership of social media content
  • Legal regulations

Unit 2: Cost and Time Management

  • Business planning
  • Creating a clear vision
  • Brand values
  • Brand awareness
  • Brand elements
  • Three ways social media can help your business
  • Three ways social media can hurt your business
  • Time and motion studies
  • Basic psychology
  • Social networking tools
  • Social media sites
  • Professional networking sites
  • Niche social media sites
  • General social media sites
  • Job sites

Unit 3: Developing the Business Plan

  • Social media policy
  • Be careful what you Tweet!
  • Top 12 rules of social media etiquette
  • Social media usage
  • Knowing the 'Lingo'
  • Common cyber terms
  • Other social networks
  • Business plan monitoring
  • Analysing risk and contingency planning
  • What is a contingency plan?
  • Free ways to measure social media success

Unit 4: Implementing Social Media Tools

  • Guide to using social networks for business
  • Social media marketing
  • Facebook case studies
  • YouTube case studies
  • The Twitter project

Unit 5: Monitoring Social Media Tools

  • Email marketing
  • RSS
  • SMS
  • Websites
  • Blogs
  • Chat rooms
  • Using a range of media and technology
  • Charities and social media
  • Social visitor flow

Unit 6: Reviewing Social Media Tools

  • Why should you bother measuring social media?
  • Terminology
  • Reviewing your progress
  • Why it is crucial to review the progress of your business
  • Setting the direction
  • Assess your core activities
  • Assess your business efficiency
  • Review your financial position
  • Conduct a competitor analysis
  • Conduct a customer and market analysis
  • Redefine your business goals
  • Models for your strategic analysis
  • Records and record keeping

Why choose Open Study College

Trusted by over 73,000 students

Study from home, at your own pace

Discounts on selected courses

Expenses



Pay Now: GBP 349.00
OR 6 Monthly Instalments of GBP 67.35 with a deposit of GBP
44.90 totalling 449

About provider

Open Study College - First class home learning with a difference!

At Open Study College we exceed in delivering a unique home learning experience! Having helped over 73,000 people improve their skills with a trusted qualification, Open Study College is one of the UK’s largest distance learning colleges. Offering over 500...


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