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Social Media Marketing Level 3 and Public Relations Level 3

Open Study College
Course summary
649 GBP
English
Distance
e-learning / Online / Distance

Course description

 Social Media  Marketing Level 3:

Unit 1: Requirements for Social Media Marketing

  • What is social media?
  • The power of social media
  • The power of YouTube
  • Mobile social media
  • Social media and relationships
  • Distinction from industrial media
  • Managing social media
  • Top three social  networks
  • 17 concrete rules
  • Ownership of social media content
  • Legal regulations

Unit 2: Cost and Time Management

  • Business planning
  • Creating a clear vision
  • Brand values
  • Brand awareness
  • Brand elements
  • Three ways social media can help your business
  • Three ways social media can hurt your business
  • Time and motion studies
  • Basic psychology
  • Social networking tools
  • Social media sites
  • Professional networking sites
  • Niche social media sites
  • General social media sites
  • Job sites

Unit 3: Developing the Business Plan

  • Social media policy
  • Be careful what you Tweet!
  • Top 12 rules of social media etiquette
  • Social media usage
  • Knowing the 'Lingo'
  • Common cyber terms
  • Other social networks
  • Business plan monitoring
  • Analysing risk and contingency planning
  • What is a contingency plan?
  • Free ways to measure social media success

Unit 4: Implementing Social Media Tools

  • Guide to using social networks for business
  • Social media marketing
  • Facebook case studies
  • YouTube case studies
  • The Twitter project

Unit 5: Monitoring Social Media Tools

  • Email marketing
  • RSS
  • SMS
  • Websites
  • Blogs
  • Chat rooms
  • Using a range of media and technology
  • Charities and social media
  • Social visitor flow

Unit 6: Reviewing Social Media Tools

  • Why should you bother measuring social media?
  • Terminology
  • Reviewing your progress
  • Why it is crucial to review the progress of your business
  • Setting the direction
  • Assess your core activities
  • Assess your business efficiency
  • Review your financial position
  • Conduct a competitor analysis
  • Conduct a customer and market analysis
  • Redefine your business goals
  • Models for your strategic analysis
  • Records and record keeping

 Public Relations

 Level 3:

Unit 1: PR and the Art of Communication

  • What is PR?
  • Is PR just 'spin' or 'propaganda'?
  • Information or stories?
  • Gestetner

Unit 2: Media Relations and New Technologies

  • Who says something is good?
  • The impact of new technologies
  • The impact on PR
  • Research
  • Media relations
  • Press releases

Unit 3: Running a PR Campaign

  • PR campaigns
  • Define your aim or goal
  • Map out the terrain
  • Identifying your publics
  • Defining your messages
  • Setting objectives
  • Devising strategy
  • Evaluating outcomes

Unit 4: Internal PR

  • Corporate planning
  • Finance
  • Marketing
  • Your PR manual
  • Information, Analysis, Meaning, Impact
  • Designing internal communications

Unit 5: Putting Things Right – Crisis Management

  • Before a crisis occurs
  • Scenario planning
  • Communication
  • The crisis team
  • Response papers / holding statements
  • Question and answer documents
  • The crisis manual
  • Crisis briefing and staff training
  • What to do if a crisis happens
  • Swift action
  • Learning from the event

Unit 6: Your PR Career

  • Creativity
  • Technical skills
  • Interviews
  • Events management
  • Management and administration
  • Strategic leadership
  • Ethics and your role in PR
  • Conclusions

Why choose Open Study College

Trusted by over 73,000 students

Study from home, at your own pace

Discounts on selected courses

Expenses



Pay Now: GBP 649.00
OR 6 Monthly Instalments of GBP 112.35 with a deposit of GBP
74.90 totalling 749

About provider

Open Study College - First class home learning with a difference!

At Open Study College we exceed in delivering a unique home learning experience! Having helped over 73,000 people improve their skills with a trusted qualification, Open Study College is one of the UK’s largest distance learning colleges. Offering over 500...


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