Course description

Key Account Management Training for Teams

Key Account Management - Sales Team Training - 2 day training course for companies and their teams

This relationship-building course focuses on maximising revenues through all accounts by enhancing cross-selling and up-selling capability. It is especially of benefit to sales professionals who are not developing or retaining existing accounts to highest potential.

This KAM training course is highly interactive, building on workbook learning with group exercises, dynamic discussion, and individual tasks. Instructors are highly focused on ensuring all delegates are prepared to transfer these new key account management skills into the workplace.

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Suitability - Who should attend?

This course is specifically targeted at sales people at any level who actively deal with relationship building as part of their sales role, managing multiple accounts.

Outcome / Qualification etc.

This course equips participants to be able and ready to:

  • Adopt a strategic and consultative approach towards managing all accounts
  • Deliver maximum revenue from across their client portfolio, both new and existing
  • Invest in and develop existing relationships to move from supplier to partner
  • Upsell and cross-sell across the business portfolio, delivering solutions to your clients
  • Tailor and personalise their selling approach to match the needs, industry and culture of each individual client
  • Be empowered to shape, influence and control the decision-making process
  • Maximise each and every client relationship to ensure long-term success

Training Course Content

This course's content is centered on the following key concepts:

  • Successful Account Management: Understanding the importance of partnerships in selling
  • Client Relationship Strategy: Reviewing and assessing your client portfolio
  • The Customer Organisation: Understanding client cultures
  • Network: Building your base
  • The Trusted Advisor: Positioning yourself against the competition
  • Time Management: Maximising your account activity
  • Managing Relationships: Internal and external


The cost of this course is 995 GBP for an individual delegate.

This course is ideal for teams. Enquire for group rates as well as rotating discounts that may apply to this course.

About provider

Pareto Law offers a unique tailored approach to sales development, with courses specially designed to help you and your sales teams meet targeted learning goals. Depending on your organisation's specific requirements, Pareto Law's sales training courses can develop the skills...

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Contact info

Pareto Law

Pareto House, Church Street
SK9 1AX Wilmslow

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Average rating 4.7

Based on 15 reviews

Courtenay Cranko
Very good course due to trainer, he made it interesting and fun - which made it easier to follow
Anna Boyle
Excellent course, provided with realistic situations - I really appriciated that the floor was open to ask questions.
Alice Richardson
Very good experience overall, good content and clear and consise way ir was portrayed and taught
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