Successful Media Management

Course summary
1 day
Next available date: Contact for info - London
Open / Scheduled

Successful Media Management

Successful Media Management

Do you have to deal with the media? Are you looking to build a profile for your business through the local and regional press? Is it time your voice was heard on key issues in the trade and professional press?

Talking to the media can be a daunting challenge for those who are new to it but there are many well-tested techniques for ensuring you get your message across.

This course will pave the way for a successful relationship with journalists and the media.

Outcome / Qualification etc.

Attendance of this course awards up to 6 CPD hours where considered relevant to your professional development needs.

Training Course Content

  • Planning and preparing a successful media strategy 
  • Understanding the media and how it works 
  • Know your audience, know their audience
  • Angle, context and style 
  • Building relationships with journalists 
  • The rules of journalism 
  • Interview techniques – for print, digital and broadcast 
  • Getting your message across by keeping it simple 
  • Turn your knowledge into power
  • Coolness under fire 
  • Dealing with bad news: when to comment and when not to comment


Contact Searchlight for more information about this course. If you have 3 or more delegates, why not consider hosting an open market workshop at your offices? All Searchlight courses are also available as in-house workshops, which can be tailored to your needs.

Provider: Searchlight

Searchlight - Training Courses for the Business Insurance Industry

Searchlight - Leading UK Training & Consultancy Company for Insurance and Financial Services Professionals

Searchlight is the UK's foremost provider of training for the insurance and financial services industry, covering the full range of technical, regulatory and soft skills needed by professionals operating in this dynamic business environment. Searchlight was the first organisation to receive...

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Contact information for Searchlight


Riverbridge House
Guildford Road
KT22 9AD Surrey

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