An Introduction to Digital Marketing

Course summary
1 day
299 GBP excl. VAT
Online courses
Next available date: Virtual Classroom - Online courses
Professional Training
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Course description

An Introduction to Digital Marketing Course - CPD Accredited

Course Objective

To enable participants to establish, maintain and maximise their Digital Marketing campaigns. This combines practical training in Social Media channels, Search Engine Optimisation (SEO) and Pay Per Click (PPC). The aim is to provide the knowledge ad skills required to build an effective marketing campaign.

Course Format

This Virtual course is held in small groups and will therefore cater to the requirements of the individual participants and their individual situations. It is highly practical.

The tutor currently runs successful campaigns in all of the areas covered.

This course is taught in Virtual classroom by an experienced tutor, who will use a mixture of theory, interactive sessions and practical exercises.

This course is also delivered Virtually.

This course is taught in a Virtual classroom by an experienced tutor, who will use a mixture of theory, interactive sessions and practical exercises.

Please contact the provider for more information.

Suitability - Who should attend?

The course is suitable to a wide range of students. Participants vary from employees who have been tasked with establishing or running a digital marketing campaign through to business owners/managers who are seeking to use this forum to promote their business. The knowledge is highly valuable.

Advanced and specialised courses can be arranged through the range of tutors operating within our network.

Outcome / Qualification etc.

The course is CPD Accredited by the CPD Standards Institute. You will receive a CPD Certificate on successful completion.

Training Course Content

Course Content

An overview and insight into the social media marketing scene and identification of suitable strategies.


  • What is SEO
  • Promoting your SEO on Google organically
  • Methodology to help your SEO through Social Media
  • Onsite optimisation
  • Content Marketing
  • Develop your websites presence through quality content
  • Building backlinks
  • Blogs to build your presence


  • What is PPC
  • How can PPC change your business
  • How to develop a PPC campaign
  • What makes a successful PPC campaign in Google

Social Media


  • Setting up a business profile and building your network
  • How to search/add people we’ve come in to contact with
  • Keeping your profile fresh and up to date
  • Groups - how to get noticed and how to join / contribute


  • Setting up business page
  • The characteristics of the business page
  • Methods to grow your ‘likes’
  • Facebook advertising


  • What is Twitter
  • How to create the perfect profile
  • Using Twitter to building a following and follower– strategically following and how to gain followers
  • Hashtags, trends and how to search feed
  • Using lists: create, follow and use them
  • Advanced search techniques

Why choose Souters

Offering courses since 1988

Interest free credit financing 

Fully accredited training centre

Top 10 Awards

Top 10 Winner - 2021

We're delighted Souters is a winner of our Top 10 Courses 2021 in Top 10 Digital Skills courses.

Each year, we select the Top 10 most popular courses on our site in some of the most popular categories to make it easier for our users to find the right course for them - so you can book with confidence.


The cost of the course is £299

Continuing Studies

Advanced and specialised courses can be arranged through the range of tutors operating within our network.

We have expert trainers who can provide:

  • Adwords / Pay Per Click Training
  • SEO Training

About provider

Souters is a renowned training provider that has been successfully delivering PA courses, Secretarial courses, Office Manager Courses, Administration Courses, Legal Secretarial courses, as well as Bookkeeping, Finance and Microsoft Office Training, since it was founded in 1988. Located in...

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32 Ludgate Hill
EC4M 7DR London

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