Virtual Assistant

Course summary
Length: 1 day
Price: 269 GBP
Location: London
Provider: Souters plus
Course type: Open / Scheduled

Course Description

Virtual Assistant Course

Virtual Assistant Course - 1-Day Classroom Based Learning - Souters

This course will provide a VA with the tools and knowledge required to establish a Virtual Assistant business. There is no set answer to what makes a good VA, as the VA industry is becoming increasingly varied and complex. This is because the VA industry has to adapt and adjust to their customer's demands.

Souters runs through every attribute needed by an effective VA. They examine where additional skills may be required to meet more customer demands, which means more customers and higher hourly rates. Souters also focuses on Social Media, SEO, websites and other current marketing channels which are essential for promoting your VA business.

Testing and confirming your skill base will give you the confidence that you need to perform to the best of your abilities.

The course is delivered by live tutors in Souters' training centre in London. There are two live tutors; one is a specialist in the business aspects of VA work whilst the other has expertise in marketing, driving business, social media and optimisation of your website.

Participants will:

  • Develop a range of skills with which to open a new VA business venture
  • Understand the basics of planning and structuring for the business
  • Understand how to build plans in  business, financial and marketing areas
  • Learn how to gain clients through traditional ways and through internet or social media channels
  • Will gain the knowledge and confidence to go it alone and run a successful VA Business
  • Will understand how to gain competitive advantage over other VAs
  • Will receive  CPD Certification as a VA to impress perspective customers.

Suitability - Who should attend?

Experience as a Secretary, PA or other Office Administrator is ideal. This is to ensure that you possess strong admin skills to compliment this training course. However, other backgrounds can be successful in VA roles.

Outcome / Qualification etc.

The Virtual Assistance training is CPD accredited.

Training Course Content

Course Contents

Souters considers all aspects of the decision to become a VA, whilst testing the viability of your idea. The course is fully CPD Accredited and you will receive a Certificate on completion.

Research and Develop your Virtual Assistant Business

  • The most important part of starting a new enterprise is research. Here we will research the products, means of marketing and client base of your most successful competitors.

Promote your new Virtual Assistant Business

  • Develop a new Business strategy for your VA Business, considering the marketing, client care, product mix and internet marketing / social media.

Legal Business Structures

  • VAs can chose from a range of business structures and this part of the course is designed to ensure that VAs are able to gain the understanding of the structure that will offer them the best options.

Develop a Financial and Business Plan for your unique VA Business

  • All new businesses need a plan and it is essential to ensure that a clear business plan is created. This should include Cash Flow forecast, forecasts, budgets and more.

Client Care and Relationships

  • Failure in VAs often comes from excellent PAs moving into the business and failing to provide adequate client support. A clear policy and implementation for client care will need to be established.

Marketing and Promoting your Business

  • Marketing is an essential part of your business. You need to look at getting the right marketing mix to reach customers and encourage them to buy from you. This part of the course focuses on planning your Marketing and how to get a niche.

Social Media, Websites and SEO

  • Social Media Course to ensure that you get the optimal output from LinkedIn, Twitter, Facebook, Youtube and other popular media.
  • We focus on SEO (making your website visible on search engine like Google)
  • How to maintain and run a good website that drives more customers
  • This part of the course is delivered by an expert and more specialists, advanced training modules can be organised.

The next stage of consolidating and growing your unique VA Business

  • How to consolidate a new business into a long-term business and ensure you are always looking to grow effectively.


The fee for this course is £269 per person.

Provider: Souters

Souters deliver PA, Secretary and Business Administration and Communication training courses in the heart of London

Souters is a renowned training provider that has been successfully delivering PA courses, Secretarial courses, Office Manager and Administration Courses, Legal Secretarial courses, as well as Bookkeeping, Finance and Microsoft Office Training, since it was founded in 1988. Located in...

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Contact information for Souters


32 Ludgate Hill
EC4M 7DR London

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Reviews by course attendees

Anna   |   11/03/2014
I have gained enough information to actually start the business and know all steps that I need to follow. I enjoyed the practical side of the course the most.
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