STL courses

Excellent Account Management

Courses never cancelled. Restaurant lunch. Last minute rescheduling. 24 month delegate support forum. And more... By the end of the course you will be able to: ; Identify top accounts; Use a proven account planning process; Develop and maintain multiple relationships; Apply strategic business goals; Assess barriers to success, account and individual perspective; Be in step with business objectives to ensure optimum performance; Ongoing appraisal of customer needs to ensure smooth account management

Suitability - Who should attend?

Sales professionals already on a committed path of continuous improvement, those looking to refresh their understanding and desire to be successful or those wishing to enter a sales related role.

Training Course Content

Understand your current situation

Define your current role
Apply a SWOT analysis to accounts
In team and customer politics
Review of competitive market activity
Decision makers and processes

Setting strategic business objectives

Understand customer's ROI (return on investment) expectations
Appreciate the importance of setting personal and business objectives

Relationship management

Prioritise which account contacts to review
Managing relationships with effective communication and building rapport

Barriers to success

Interpersonal skills
Personal outlook
Time management
Influencing and negotiating
Fact finding and questioning

Key course takeaways and agreed next steps

Setting clear objectives with commitment to review and improve
Five point account review plan of action


List price £445 per delegate. Promotional rates apply: see event listings for current prices. On-site training also available: Contact us.

Provider: STL

STL - Microsoft Training

STL - Helping businesses deliver productivity and efficiency gains

Learning solutions from leadership and management training programmes to business intelligence and applications training. London based with a global reach....

Read more and show all courses with this provider

Request information - obligation free

Fill out your details to find out more about Excellent Account Management.

  Contact the provider

  Get more information

  Register your interest

Customer Outreach Award


We believe that it should be easy for you to find and compare training courses. 

Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.

Contact information for STL


Greater London
STL, 2nd Floor, Cruising Association House
E14 8BT 1 Northey Street

 Show phone number

Similar Courses

Request information

Find out more about this Excellent Account Management course - simply fill out your details:

U.K. L&D Report: 2018 - Benchmark Your Workplace Learning Strategy

Are you curious about the L&D strategies of some of the U.K.'s top companies?

Find out what they're up to in findcourses.co.uk's second annual U.K. L&D Report!


Learn more

Find a course for you!

  Read the course
 summary on this page

 Fill in your details and Request information

 Receive all the info you need

Find more courses here